Cartier sees good times in India

With a view to cash-in on India’s growing preference for big brands, luxury watch maker Cartier plans

to ramp-up its distribution network and launch more models in India. The brand already has one boutique in New Delhi, and is available at 15 retailers in eight other major cities across the country.

Cartier describes India as a fast-growing millionaire’s economy, where consumers have started recognizing the need for luxury goods and services. The company sells alluring jeweled diamond-studded watches priced between Rs 75,000 to Rs 44 lakh in the country. The brand adopts the same strategies worldwide with only slight variations in order to serve local customers better and more efficiently.

The company, which entered the Indian market in 2008, has fared well despite the economic slowdown. It has launched a range of collections across categories. The latest range launched last month is called the Fine Watchmaking collection. The Calibre de Cartier watch collection is equipped with the first self-winding mechanical caliber 1904 MC.