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Central anticipates 20% sales growth

By FashionUnited

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Central, owned by Pantaloon Retail is anticipating 20 percent

growth in sales this year to Rs 1,600-1,700 crores after revamping the store model into a department store format. It also plans to boost television advertising to woo shoppers in the slow economic environment. Central, which has 23 stores mostly in southern and western India, is looking to open five new stores this year, including its first shops in Delhi and Kerala. The company, which accounts for less than 15 per cent of Pantaloon’s business, aims to compete directly with Shoppers Stop and Lifestyle. Central is focusing on private labels. With a new positioning tagline created by Lowe Lintas, Central will now be in smaller boutique-like formats along with its existing large-sized stores.

The first small format store has already been launched at Orion Mall in Bangalore where it currently has three large-sized stores. And the group plans to open at least four to five new Central stores this year while expanding in cities such as Mumbai.

Today, the largest selling categories in Central range from men’s formal wear brands such as Arrow and Van Heusen to its own private labels such as John Miller and Rig. Going forward, the relatively less expensive apparel private labels of the Future Group will also be a part of Central’s product portfolio. Private labels such as Annabelle, Bare Denim and John Miller already form a part of Central, comprising 20 per cent of sales.
Central
Future Group