Dollar Industries partners with Bollywood flick ‘Rowdy Rathore’

Hosiery major Dollar Industries has signed an exclusive

brand partnership with Bollywood film ‘Rowdy Rathore’. Every year Dollar Industries comes up with innovative ideas to market their products. To promote this initiative, Dollar has come up with a new TV commercial featuring the Rowdy Rathore Akshay Kumar. Apart from this, the company is also running a Facebook campaign wherein one needs to keep sharing the pictures of Rowdy Rathore to participate in the contest and answer simple questions about the movie to win free movie tickets and other exciting prizes. The campaign, which has just started, has received remarkable response from every corner of the country.

“The sales of Dollar Club Bigboss skyrocketed with the campaigns done by our brand ambassador, Akshay Kumar. He has proved to be a talisman for the brand. Rowdy Rathore has the right mix of action, drama and entertainment that is required to make a good Bollywood movie,” said Vinod Gupta, Director, Dollar Industries.

“We are delighted to have partnered with Dollar for a co-branded campaign for our film Rowdy Rathore. There was a strong synergy since both are mass market products with an appeal that transcends class and geography in India,” added Shikha Kapur, Executive Director-Marketing, Studios, Disney UTV.

Produced by UTV Motion Pictures and Sanjay Leela Bhansali Productions, the film is directed by Prabhudheva and stars Dollar Bigboss brand ambassador, Akshay Kumar and Sonakshi Sinha. The film which marks the return of Akshay Kumar in action genre after seven years will hit theatres worldwide on 1st June, 2012.