Ferragamo’s Bollywood links

At the Milan Fashion Week Salvatore Ferragamo unveiled its autumn/winter 2011 men’s collection with

Bollywood star Abhishek Bachchan as the chief guest. In March 2009, the brand had hosted Priyanka Chopra as part of a project. This is part of the Italian luxury brand’s interest in having a close relationship with Bollywood. As per reports, Salvatore Ferragamo is hosted Bachchan as part of the `Shoes for a Star’ project. He is the first male star from India to receive the honor.

Salvatore Ferragamo is an Italian luxury goods and fashion company. The legendary designer Salvatore Ferragamo was considered to be a creator of one of the most unique fashion accessories around the world. The brand is known over the world for producing men’s and women’s shoes, also for their timeless elegance, durability, and striking styles. Salvatore Ferragamo was an Italian shoe designer who started out creating footwear for Hollywood. In 1927 he returned to Italy and set up his own brand. The firm, now a luxury goods house with a clothing line, is still family-run. Fragrances were introduced in 1998. Ferragamo also produces some wonderful wines.