Manyavar enters UAE, Bangladesh markets

Indian ethnic menswear brand Manyavar has assigned Kothari

Trading in Dubai to create a retail network for the brand in UAE. With the launch of its first store in Dubai, the next destination is Sharjah, Abu Dhabi and other major cities in UAE. As a part of its expansion strategy, the brand will cover almost 60 to 100 cities to reach launch 250 EBOs by 2012. Presently, it has 150 EBOs.

Meanwhile, Manyavar, with its aggressive retail plan has forayed into stores in Bangladesh. This will be followed by more outlets in Nepal, the US, Sri Lanka and the UK. In the domestic market, it has merchandising tie ups with retail chains like Pantaloons, Shoppers Stop, Westside, Planet Fashions, and Central who have provided great displays to the brand. One of the top ethnic wear brands in India, Manyavar also offers party wear and accessories reflecting intense research, ideas, technology and craftsmanship at every level. Its manufacturing facility in Kolkata has a capacity of producing over one million apparels.