Pantaloons unveils 'Fashion Friday' concept at Mumbai store

After acquiring majority stake in the company, Aditya Birla Nuvo is putting efforts to

revive fashion chain Pantaloons by introducing various initiatives. As a part of this strategy, the company launched their new property called ‘Fashion Friday’ at the Phoenix Mills store in Lower Parel that recently underwent a complete makeover.

The launch of Fashion Friday saw a fashion show showcasing Pantaloons Spring/Summer 14 collection, conceptualized and created by Pantaloons Design Studio along with leading in-house designers. Shifting its focus to private fashion labels, which it believes can bring better margins recently launched three new private brands exclusively for men, infants and plus size individuals. These brands include Byford, a British country inspired sport lifestyle brand for men; Moda for plus sized individuals; and Chirpie Pie created exclusively for infants in the age group 3-24 months.

Pantaloons already has an exclusive line up of in-house brands such as Rangmanch, Trishaa, Aakriti, Ajile, JM Sport, Lombard, RIG, Bare, Annabelle, Honey and Chalk apart from a string of well-known labels.