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Pepe unveils global store concept in Mumbai

By FashionUnited

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Pepe Jeans London relaunched its store at High Street Phoenix

in Mumbai based on the global store design concept. This is the first store in India which is a replica of its international stores. The new Pepe Jeans store provides a source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion.

As Pepe always looks forward to aligning its store layouts to those present internationally, this newly revamped store has created a place where fashion meets fine craftsmanship and quality along with a larger than life appeal. After establishing itself as a street-inspired fashion brand globally, Pepe Jeans London is all set to enthrall the city with this new concept store.

Spread across 900 square foot, this newly revamped Pepe Jeans store at Sky Zone, Lower Parel promises to be one of the most innovative, contemporary and universally designed concept stores. The store displays 1,200 classic British inspired merchandise from the latest Fall/Winter’13 collection of Pepe Jeans. The FW’13 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist. It includes various styles of denims and winter wear covering shirts, skirts, knits and accessories for both men and women.
Pepe Jeans