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Tommy Hilfiger cashes in on kids boom

By FashionUnited

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Riding the crest of increasing number of parents with higher

disposable incomes opting to dress up their kids in style, global apparel brand Tommy Hilfiger has launched its kid’s line of apparels in India. This includes two exclusive kid’s apparel stores, one in Delhi and other in Chandigarh. This is a part of the brand explosion in the world of children’s garments in India, with the exclusive designer store Kidology having paved the way and the Italian brand Chicco and the British brand Adams cashing on it. Tommy Hilfiger is already in India with its men’s and women’s wear.

The Tommy Hilfiger kid’s collection priced at Rs 700 onwards, would cater to children in the age group of 2-14 years. It is estimated that the organized kid’s wear market in India is around Rs 3,000 crores and has been growing at 20 per cent annually. And according to CEO and director of Tommy Hilfiger Apparel India Shailesh Chaturvedi, in the next 6-9 months they will add up to 50 doors in top 12 cities, including seven exclusive stores. He expects the kid’s collection to contribute 10 per cent to his business.

Tommy Hilfiger, valued as a US $3billion was launched in India in April 2004 through Arvind-Murjani Brands, a 50:50 joint venture between the Murjani Group and the Ahmedabad-based Arvind Mills. According to Chaturvedi, Tommy Hilfiger has been growing at 60 per cent year-on-year and expects a turnover of Rs 160 crores this year from the Indian market.

Tommy Hilfiger