Woodland steps into kids’ shoes

Footwear and apparel brand Woodland plans to launch a range of shoes for children by the

middle of this year and open dedicated shop-in-shop formats for the segment. The firm which ventured into the kids wear segment with its apparel range is set to open exclusive stores of its premium brand Woods for adults in the next few months.

Footwear for children will follow by the middle of the year followed by more apparel like T-shirts and jackets. The kids wear items will be for both boys and girls in the 7-15 years age group. The company will open shop-in-shop formats dedicated to the kids segment and plans to have two to three shop-in-shops (for the kids wear range) in major metros by the end of this year.

For the premium range Woods, the company plans to open about eight to ten exclusive Woods stores in major metros by year-end. Woods was launched a year back with products for formal and party wear. The company would invest about Rs 80 crores to Rs 90 crores on the project.

At present, Woodland has over 300 outlets across the country, besides being present through another 3,500-odd multi-branded store. Last month, the company had announced plans to open exclusive stores in overseas markets.