Woodland to open 50 exclusive Woods stores

Woodland plans to launch 50 Woods stores in 2013-14 with

an investment of Rs 75-100 crores. Woods, launched six to seven years ago, has a range of products, including formal shoes, women’s footwear, bags and accessories. Apparels — mainly high-end fashion wear and party wear — will also be launched soon under the brand.

Earlier, the company only ran its flagship Woodland stores, where it also stocked Woods products. Woods, a fashion label, was launched in India in the late 1990s but was soon withdrawn. The company re-launched the brand in 2007, which now gets 70 percent of its sales from women customers. Apart from the 50 Woods stores, the company plans to open 60-70 Woodland stores at an investment of roughly Rs 150 crores.

Woodland has been steadily growing its retail reach in the India market. It will invest over Rs 100 crores on opening 70 to 80 exclusive stores next year. It hopes to garner revenue worth Rs 850 crores this fiscal and touch Rs 1,000 crores next financial year.