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Festivities, weddings & winter cheer apparel retailers

By FashionUnited

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Fashion

Though many brands and retailers announced the end of season sale in advance some offering almost flat 50 percent off, the situation doesn’t seem to be as bad as last year. That was when retailers/brands not only started heavy discounts

much in advance but also extended their offers for a longer period. This year, the consumer sentiment is a upbeat with festivals, weddings and the chilly winters creating opportunities for shopping for apparels and accessories.

Most
of the industry players witnessed an increase in same-store sales during and post festive season of Diwali. And now, with good sales and inventory management, not many want to repeat what they had to do last year… advancing or extending their discounted sales. While Mukesh Ambani’s Reliance Brands witnessed 30 percent growth in same store sales, Kishore Biyani’s Pantaloon Central saw double digit growth in the same. Arvind Brands registered a 15-20 percent growth in same store sales and Provogue posted a 12-14 percent growth in post-Diwali numbers. So the overall picture, for now, looks sunny.

Almost all major retailers have clocked good growth numbers compared to last year and they are looking forward to a correction in the forthcoming season. Apart from tightening the inventory and managing the operational costs, chains such as Shoppers Stop and Central are holding activation events such as ‘Trouser festivals’, ‘Partywear collection,’ and ‘Ethnic wear festival’, and ‘Makeover marathons’ to boost sales.

But while brick and mortar retailers are not keen on early or heavy discounting, e-commerce sites have already adopted the strategy announcing shopping events with product partners. US-based banking major Citibank did a mega e-shopping sale in the first week of December, in which 17 e-commerce sites participated, Google tied up with 50 such sites to sell various products.
Future Group
Reliance