Soch working on aggressive retail expansion
By FashionUnited
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Retail growth plans
The Committed to stylish designer wear for women of all ages, all apparels retailed at Soch Studio adhere to the highest quality standards and meticulous attention to detail. Elaborating on the market trends Chatlani opines, “So far brands have been earning from MBOs. We sell about 100 T-shirts a day with very good margins. We believe in product strength and right pricing. We sell trousers for Rs 800. In jeans, watches and shoes, brand consciousness is strong. And people don’t buy jeans very often.”
The brand saga
Soch, a women’s ethnic wear brand was launched in 2005. The garments are created to complement the contemporary urban woman on her achievements at work, home and leisure. They are fashioned from a wide range of exquisite hand-picked fabrics - cottons, chiffons, crepes, silks, brocades, voiles and blends - sourced from various places across India. The brand offers an exclusive collection of Indian and western wear perfect for every occasion.Soch is closely associated with the ethnic brand Manyavar. “They donate to our Heart Foundation,” says Chatlani. “For the last two and a half years, we have been working together. We have tied up with a hospital.”