Global Desi news and archive

Anita Dongre teams up with Lenzing, uses Ecovero fiber for collections

Designer Anita Dongre’s brand Global Desi and And are using Lenzing Ecovero, an environment-friendly viscose fiber brand from Lenzing. The collaboration offers a special collection by the brands made with sustainable fiber. This partnership marks a key milestone in the sustainability journey of Lenzing Ecovero as the eco-viscose fiber forays...

Retail

Anita Dongre hosts wedding classes in New York store

Anita Dongre hosted a wedding master class at her New York flagship store recently. The aim was to give shoppers a chance to interact with the designer at her store. The summer bridal collection features whimsical pastel hues and rich embellishments. Nature-inspired bead and sequin work feature and layers of fine, sheer chiffon contrast with...

Retail

Anita Dongre, makes a mark with her women’s wear brands

The three brands from Anita Dongre have a between them 280 EBOs spread across India. These brands are: AND, Global Desi and Anita Dongre. AND is women’s western wear and Global Desi is a women’s fusion wear brand. Together they strengthened their footprint in a number of Tier II and III cities. They are also in large format stores like...

Retail

Global Desi opens Mumbai flagship

Global Desi the boho-chic brand from Anita Dongre has opened a new flagship store in Mumbai. It has also adopted a new logo and identity. Like a peacock strutting its style, the logo takes the form of a beak emoji in the letter g and is based on the premise of voice your style. Spread across an area of 2,450 square feet, the store new is playful...

Retail

Fashion brand Global Desi opens its 100th store in Bangalore

The India inspired young, boho-chic brand Global Desi crossed a milestone when it recently opened its 100th store at Bengaluru’s Orient Gateway Mall. The brand’s 100th store opening is symbolic of the brands’ meticulous and strategic growth approach. The brand, which was established in 2008 in Mumbai, has a robust network of 100 stores and a...

People

And Designs ropes in Milind Sarwate as director

Fashion designer Anita Dongre-promoted And Designs India Ltd (ADIL) has appointed Milind Sarwate, former Marico Group CFO, as an independent director of the company. Sarwate, who had resigned from Marico a year ago, has more than three decades of experience in finance, HR, strategic planning and business development. He is a chartered accountant...

Retail

Second Global Desi store launched in Mauritius

Designer Anita Dongre has launched second Global Desi brand store in Mauritius after the success of debut store which opened in 2013. The new store is based in the city’s prime fashion destination -- Trianon Shopping Park. It houses all three brands under Anita Dongre’s fashion house: And Designs India (ADIL), which includes And, the...

Fashion

Global Desi unveils ‘London Calling’ collection

Designer Anita Dongre’s label Global Desi recently launched a new boho chic-meets-sporty luxe styles collection titled London Calling. The designs are inspired from the street styles of London. The designs display a palette of the season’s best shades like blue, red, purple, pink along with undertones of white and black. The line features bomber...

Fashion

Brands cash in on growing popularity of fusion wear

With contemporary Indian women taking to fashion, the fusion wear segment is showing fast forward growth. With only a handful of branded players in this space, stake holders see a huge potential ahead. Fusion wear is seen as fashionable, bold yet not too western, which matches the sensibilitiesof India women. The women's wear market in India has...

Apparel

Global Desi opens 62nd store in New Delhi

In keeping with its aggressive expansion plans, Global Desi has unveiled its 62nd store at Spark Mall, New Delhi. The new store offers an exciting range of ultra-chic bohemian inspired fashion designed by Anita Dongre. Spread over 1,392 square foot, the store stocks the complete range of indo-fusion fashion along with an exhaustive collection of...

Apparel

AND, Global Desi open first joint store in Mohali

Designer Anita Dongre’s AND & Global Desi have opened their first debut store in Mohali, Punjab. The store offers a stylish mix of western and ethnic wear from AND & Global Desi. Situated at North Country Mall, Mohali's latest upmarket shopping destination, the 924 sq. ft AND store and 695 sq. ft Global Desi store showcases the new Spring/Summer...

Apparel

AND, Global Desi open doors to joint store in Bangalore

AND, the contemporary western wear brand and Global Desi, the India inspired boho chic brand under designer Anita Dongre’s And Designs India, announced the launch of their new joint store in Bangalore. This marks the 45th exclusive AND store and the 60th exclusive Global Desi store in the country. The store housing the two brands is located at...