Business|Interview

Destruction ban: How Save Our Returns aims to bring returns out of the black box

Millions of returned products, increasing regulation and a rapidly growing re-commerce market are making returns management a strategic issue for the fashion industry. Ernst Lameyer, founder of Save Our Returns, explains why transparency will become mandatory, the risks associated with non-transparent processes and why professional returns...

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BusinessMember

‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

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Business|Interview Member

The Do’s and Don’ts of developing an emerging fashion brand: Building identity in a competitive market

Buenos Aires – Creating a fashion brand from scratch involves much more than developing a collection. For those just starting out, the process usually combines creative intuition, practical learning, and strategic decisions that ultimately shape the direction of the project. This article is part of “The Do’s and Don’ts,” an editorial series by...

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People|Interview

Johanna Ortiz: “Building a brand is creating something that lasts”

Buenos Aires - Colombian designer Johanna Ortiz is participating for the first time in Mercedes-Benz Fashion Week Madrid, adding a new milestone to her brand's international expansion. Based in the city of Cali, where she maintains production and a team of over 460 people, the creator has built a Latin American luxury brand with a global...

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