Business
Will a new open-source marketplace revolutionise direct to consumer platforms?
Shopify’s sacking of 10,000 employees last week, the equivalent of 10 percent of its workforce, has left questions, if not holes, in the future of DTC platforms, where soaring costs, supply chain bottlenecks and a slowdown in consumer spending is hampering sales. For many small fashion businesses, advertising on Instagram and Facebook is no...
5 Aug 2022
Business
Yeezy Gap engineered by Balenciaga arrives in physical stores
The collaboration between Kanye West and Balenciaga arrives in stores at the Gap as the American brand changes direction. Will the Kanye West effect save Gap? In any case, the American brand has found a jump start. In one year, thanks to a partnership with the superstar, Gap regains some of its luster lost since the late 90s, revolutionizing its...
5 Aug 2022