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Menswear brand Aebbe looks to small towns for growth

Men’s formal wear brand Aebbe specialises in formal trousers. With good growth for the last few years, the brand is looking at closing this year at Rs 19 crores. Also, the brand is looking at introducing formal suits and waistcoats. Aebbe trousers are aimed at young men in the age group 22 years and are priced between Rs 1,200 to Rs 1,600. The...

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