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Poison Jeans to unveil high-end fashion range

Fashion oriented denim brand Poison Jeans, which so far focused on mass to mid segment is all set to launch a range in the higher price range, this season. “We are also launching a collection of casual and semi-formal shirts. We will probably launch it this season or by next summer,” explains Yash Badera, Proprietor, Poison. The brand was...

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