True Tittos on a retail expansion spree

Casual shirt brand True Tittos from ANS Clothier is on an expansion mode. The brand is currently present in Andhra Pradesh, Delhi, Bihar, Gujarat, Maharashtra, Tamil Nadu and Uttar Pradesh through the distributor channel. “We are in 400 MBOs and will

soon be in Assam, Guwahati and Siliguri. We are also looking at Madhya Pradesh, Orissa and Karnataka,” elaborate Director-duo Vivek and Nipun Aggarwal, adding, “In garment quality, finish and fits we have left most brands far behind. We can be compared to international brands and give something that others are not able to. We have three to four designer teams in-house.”

For 45 years, the company has been active in the textile and apparels space. It worked through the wholesale channel and has been in garment manufacturing and retail. “For the last 20 years, we have been supplying fabrics to different garment manufacturers in Ludhiana. Two years back, we thought of starting our own brand since we have a good knowledge of fabrics,” explains Aggarwal.

The brand range is mainly yarn-dyed and 100 percent cotton or linen. It also uses mill-dyed fabrics like 40 by 50 poplin and linen in a dozen colours. “In cotton, poplin and tussar we have a fluorescent range. We cater to a wide age group of men between 20 to 50 years. We have sober casuals with a single pocket and not much design and use elements for effect,” says Aggarwal.

The brand manufactures casual shirts in the price range Rs 899 to Rs 1,199. The brand also has a semi premium range priced Rs 1,249 to Rs 1,399 in blended linen and premium cotton and its premium linen range costs from Rs 1,400 to Rs 1,749 in yarn-dyed linen.

On a concluding note, Aggarwal says, “Fashion travels fast worldover. What happens in Italy or Bangkok spreads to India and the interiors in a matter of days. So we have to anticipate fashion trends to be funky and up to date.”