Spykar: Targets Rs 500 cr turnover by ‘14
By FashionUnited
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Brand makes T-shirts to complement its bottoms line, but the focus is always bottom wear. Citing the reasons, Vakharia says, “We don’t do anything experimental. The T-shirt is a market where more than the brand, the product works. T-shirts are 20 per cent of our portfolio. We do polos, basic round necks, V necks, pack of three, circular, flat knits, prints, foils and stripes. If you make only T-shirts you are in a better position than someone for whom T-shirts are just a part. In this case T-shirts have to be made within a budget.”
Commenting on the top-wear options for women, he says, “Indian women have a lot of top wear options other than T-shirts. As India progresses, ethnic wear has acquired a mystique of its own. So women are taking to Indian clothes with a newfound eagerness. Also casual wear like T-shirts are very price sensitive. You have a lot of fakes and cheap imports and an Indian brand can’t match that.”
Spykar witnessed a 10 to 12 per cent growth in topline over last year. Profits grew by 60 per cent. “We have just launched innerwear in the market. Right now it’s only in our exclusive stores. At some point, we will come back with children’s wear,” Vakharia adds. And though e-retailing has been on the back-burner till now, it wants to look at it seriously this financial year.