Rajesh Exports plans 550 stores by 2014

Rajesh Exports, the world’s largest manufacturer of gold

jewellery is looking at aggressively expanding its retail network. The company, which generates revenues of around Rs 20,000 crores through exports and retail, would be launching 550 retail stores of Shubh Jewellers across the four southern states of India. This would generate revenues of around Rs 20,000 crores through its retail venture by 2014-15.

India is considered to be the largest consumer of gold in the world, with more than 85 per cent of yellow metal being consumed in the form of gold jewellery. As per the latest BIS survey, more than 85 per cent of the gold jewellery sold in India does not confirm to the required purity standards. In the guise of 22ct purity, gold jewellery ranging between 16ct to 20ct is sold to the consumers. Rajesh Exports, the only fully integrated player in gold jewellery and the lowest cost gold jewellery producer in the world and is the only company which is capable of delivering true value for gold jewellery.

At Shubh Jewellers, Rajesh Exports would be offering a wide range of designs, wherein each piece would be BIS hallmarked at real rate per gram. The new concept of Real Rate Per Gram has been called as the Gold Revolution by REL and the company has already launched 70 retail stores under the Gold Revolution in the state of Karnataka.