Rosebys to go pan India

Lifestyle retail chain Rosebys is diversifying into home maintenance services through a joint

venture with IT firm, Caretel and is expecting revenues worth Rs 100 crores within first year of the launch. Rosebys Interiors India, which had floated a new firm called Rosebys Home Care seven months back, has earmarked an investment Rs 50 crores this year on various marketing activities for the new venture. The initiative, under the brand name ‘Homegenie’, will provide services, including maintenance of equipment, provision of manpower, domestic home care services and personal care services.

The brand plans to start the services in Noida and NCR region. The services will be provided to members, for which an annual fee of up to Rs 8,000 will have to be paid for membership. The company plans to go pan-India by the end of next year. It has already opened offices in 28 cities across the country and has tied up with 112 service providers. They have already invested around Rs 20 crores on CRM and infrastructure.

Also they will invest another Rs 30 crore this year on various brand building activities and other customer relationship management. The UK-based Rosebys, that was acquired by the Dalmia Group firm GHCL for $40 million in June 2006 and started its operations in India in 2009. It owns various home decor retail chains including 50 exclusive stores with 20 shop-in-shops in Style-Spa, Debenhams and Home Stop.