Rado to introduce sports collection in India

Rado has been a rather popular watch brand in India

for quite a while now and with every consumer segment brand celebrating the flourishing Indian economy, Rado is no exception. The confident Swiss timekeeper is upbeat about its current double digit growth and sees this trends continuing. For organic expansion of its customer base, it is seriously thinking of introducing its sleek sports collection in the hope it might resonate with the younger consumers and thereby significantly increase their market share.

Rado recently introduced the Centrix Collection in India, after its global debut in June this year. As the name suggests, the Centrix expresses the circle in its purest form. Classic and fluid, the authentic design and shape best embodies elegance with clarity. As pioneers of high-tech ceramics in the watch industry, Rado has once again exploited its unrivalled knowledge in producing this timepiece.The tapered bracelet gently and sensually embraces the wrist.

Rado, a part of the Swatch Group, has been present in the country for 30 years. It has a dominant market share in the luxury category and had set up its first distributor in the country in 1999. In 2003, it set up its own subsidiary to address the needs of the burgeoning market. As a part of its expansion plans, Rado is scaling up its retail presence. They are present in 175 points of sale in 60 cities pan-India and also have 14 mono-brand boutiques which they are looking to scale up to 20 by next year. Rado’s retail expansion is primarily through the franchise route.