Who's Next news and archive

‘We’re a million miles an hour right now’: White Stuff’s trading director on modernised transformation

Among the bustling crowd of Who’s Next, White Stuff presented the international industry with a collection that reflected the ongoing refresh at the British label, an underlying transformation that looks to speak to the brand’s loyal customer in a new way. Within the AW24 assortment of Fair Isle cardigans, corduroy two-pieces and essential...

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'Freaks From Designers': Who’s Next opens Parisian doors to more global world of fashion

“We want to leave a memory in something really temporary,” said Frédéric Maus, the CEO of WSN, on what he hopes the lasting impact of the organisation’s events will be. Among the company's portfolio is the ever-expanding Who’s Next, a Parisian trade show that took place over the weekend, running simultaneously to the men’s and Haute Couture...

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Who’s Next: What AW24/25 trends will be presented at the show?

Denim, chunky knits and uniforms are set to be strong pieces in the autumn/winter wardrobe for the coming year. In a webinar broadcast on LinkedIn on 12 December, Sylvie Pourrat, salon director at WSN, and Michaël Bonzom, creative director of ready-to-wear at consultancy agency NellyRodi, announced the AW24/25 trends and the brands that will...

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Who’s Next trade show: Will wholesale save fashion?

As the summer heat embraced Paris, Who's Next opened its doors to the fashion industry for a particularly lively edition, held from 2 to 4 September. FashionUnited shared its experience. At the entrance, security checked visitors' badges and identities several times. Not just anyone can enter this "temple of wholesale", as the organisers call...

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Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

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New format at Who's Next is a hit

Who's Next FW23/24 has succeeded in the objective it set for itself. Shortening the duration of the event, which was organised over three days instead of four, from 21 to 23 January, proved to be quite effective. Overall, visitors were concentrated in a shorter period of time, creating an influx of visitors to the Who's Next premises....

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Who's Next: Fashion is back to business in the French capital

The fashion industry gathered at trade fair Who’s Next in Paris from September 2 to 5 to place orders for the SS23 season. And, despite the looming risk of a recession in Europe, many brands still saw strong orders. Upbeat fashion companies reunite in Paris “After two years, it’s been really good for us,” said Puneet Ahuja, in an interview at...

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Who’s Next organiser WSN to operate Salon International de la Lingerie and Interfilière Paris

WSN, the organiser of French womenswear trade show Who’s Next, is adding two new fairs to its portfolio: Salon International de la Lingerie and Interfilière Paris. The move, which marks WSN’s expansion into the lingerie category, will “complement our global strategy”, said WSN chief executive Frédéric Maus in a release. The next editions of...

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Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...