Nautica debuts its first India store based on new concept

Nautica India has opened its first India store based on the new concept

at Indiranagar in Bangalore. The new concept is based on its heritage of a deep nautical connection but introduces all new and changed elements like wall and floor fixtures, while retaining its iconic elements like the illuminated water-wall.

Visual merchandising continues to play an important role in the newly conceptualised store look of Nautica. The floor fixtures are of a new variety to distinguish the different merchandise in store. For this store, the entire wood requirement -- flooring and façade -- have been imported so that there is no difference in quality standards followed by its stores globally.

In India, retailed by Arvind Lifestyle Brands, Nautica has its presence across Delhi, Mumbai, Bangalore, Kolkata, Pune, Ahmedabad, Gurgaon, Amritsar, Ludhiana, Chandigarh, Jalandhar and Jammu. The product lines for the Indian market comprise of menswear, womenswear and accessories. Today, the brand is known to be one of the most important American brands throughout the world and a true leader in a range of lifestyle categories.