Satya Paul celebrates the sari

To celebrate 25 years of spearheading, cutting edge design, contemporary graphics, unusual

colorplay and modernity to the traditional sari, Satya Paul hosted a fashion show at the Delhi Eye. The collection showcased were a mixture of vibrant colors and intricate designs. Live performances accompanied the models who showcased stunning saris, lehengas and churidaar ensembles and dresses from an assortment of collections. Satya Paul’s signature stylized blouses stole the limelight.

This was not a typical fashion show, where several live musical performances made for a perfect accompaniment for the models showcasing the collection. It was both a visual as well as an aural delight. The audience was mesmerized by the assortment of lights, colors, music and glitz.

Satya Paul the label was launched in 1985. The Satya Paul brand is the premier designer brand for saris, fabrics, ties and scarves. It plays with elements and designs and fabrics from all over the world. The brand supports and promotes various crafts of weaving from all over the country and uses the latest in technology to create designs from all over the world. Satya Paul has made innovations in the form and drape of the sari and the salwar kameez.

The label has customers in many international markets like Japan, UAE, France, Italy, Germany and UK. In the Indian market Delhi remains the strongest bastion accounting for 30 per cent of the entire business. The global market generates 15 per cent of the brand’s total business.