Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Ibiza Swim Week celebrates its third edition with support from Miami Swim Week and the local council
The Ibiza Swim Week swimwear event celebrated its third edition from June 8 to 10 on the White Isle, bringing together 13 brands from various countries. The event was supported by the Eivissa City Council and featured a strategic collaboration with Miami Swim Week The Shows. Spearheaded by Colombian entrepreneur and designer Nía Vásquez, the...
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Fashion company Laagam open-sources AI system for corporate knowledge management
What was the return on the last pop-up? Which deals were finalised in the meeting with a supplier three months ago? What observations did the sales team relay from their latest conversation with a key client? In most companies, answering such questions still requires a fragmented search. Information is typically scattered across documents,...
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The New Society: From a gap in kidswear to developing a global wholesale model and roadmap to own retail
Estefanía Grandío discusses production, logistics, design, suppliers, teams and sales as inseparable parts of the same conversation. For her, as the founder of The New Society, they are intrinsically linked. During her second pregnancy in 2018, while living in Germany and working in the design department at Hugo Boss, the entrepreneur launched...
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French brand Grain de Malice reportedly looking to enter Spain with franchise model
French womenswear prêt-à-porter brand Grain de Malice is exploring its entry into the Spanish market. This will be through a franchise-based expansion model and the search for a local operator. The brand already reaches Spain indirectly through its digital channel, with a presence on platforms like Zalando. The company, which specialises in...
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Smartex expands its technology to detect colour errors in production
Portuguese technology company Smartex has added a colour measurement and control tool for the textile industry to its solutions portfolio, strengthening its digitalisation offering for dyeing and manufacturing companies. The new solution, named Smartex CTRL Color, is now available in Europe. It is part of a broader strategy combining...
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180 years of Loewe
Founded in 1846 as a small leather goods workshop in Madrid, Loewe has established itself almost two centuries later as the world's second oldest luxury house still in operation, behind only Hermès. Its longevity is thanks to a constant desire for transformation. The brand's history is also evoked in the animated short film narrated by Antonio...
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Data as new raw material: European textile industry redefines its digital future
The Textile ETP Annual Assembly brought together over one hundred professionals from the textile industry at the Amsterdam Fashion Institute (AMFI) last week. Researchers, engineers, innovation managers and technology companies attended the event. It was marked by the challenges of an industry seeking to redefine its future amidst regulatory...
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Ganni acknowledges progress and outstanding goals in its 2025 responsibility report
Danish fashion brand Ganni has published its 2025 Responsibility Report, which concludes its Gameplan 2.0 (2023–2025) sustainability strategy and introduces Gameplan 3.0, the new framework that will guide its environmental and social commitments until 2028. The document outlines unmet goals, structural barriers yet to be resolved and a...
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Physical retail shifts its metrics: quality over quantity
The latest data published by the Spanish company TC Group Solutions in its 2026 Retail Intelligence Report points to an ongoing transformation in how European physical retail performance is measured. This scenario requires a review of one of the most historically used indicators by operators and brands: pedestrian traffic. It paves the way for...
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Le Coq Sportif redefines its Iberian game with a distribution partner
The French brand Le Coq Sportif has signed a strategic agreement with Albion 1879 SL to drive its growth in the Iberian Peninsula. The focus will be on Spain and Portugal, aiming to accelerate its consolidation in the premium sport lifestyle segment. The move follows the company's restructuring after its Spanish subsidiary entered insolvency...
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