Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Lyst Index Q2: Miu Miu reclaims throne and footwear dominates global desire
In a global environment marked by geopolitical tension and signs of a possible recession, fashion consumption has not stopped. However, it has evolved to adapt to the conditions of an uncertain context. During the second quarter of 2025, consumers worldwide have shown an orientation towards strategic spending, with a strong emotional and...
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Inditex faces scrutiny over logistics emissions and labour practices in Bangladesh
Coinciding with its Annual General Meeting today, the Inditex group has been the subject of criticism from an international coalition of non-governmental organisations (NGOs). The NGOs, including Clean Clothes Campaign, FAIR and Public Eye, are urging the Galician multinational to review its logistics strategy and to intervene in response to...
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Desigual embraces artificial intelligence to expand its creative universe and optimise its operations
The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...
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Inditex reorders global leadership with changes at Zara Kids and Italy
Lorenzo Marcheselli, who until now led the Galician group's business in Italy, has been appointed the new director of Zara Kids. He replaces Begoña Costas, who is retiring after a 46-year career at the company, as reported by Modaes. Costas, a key figure within Zara's organisational structure, leaves behind a career marked by the consolidation...
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Altri strengthens its expansion in sustainable textiles with acquisition of AeoniQ
Portugal-based Altri, a producer of sustainably certified cellulosic fibres, is making a significant move into the textile industry by acquiring a majority stake in AeoniQ, a Swiss firm backed by the HeiQ group. This acquisition includes a capital increase and marks a decisive step in Altri’s diversification strategy. For several years, Altri...
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The Studio proposes new collaboration model between investors and agencies for international growth
In a context where brand culture is built from both narrative and operational structure, the traditional model of collaboration between brands and agencies appears to be falling short. London-based investment firm The Equity Studio, specialising in beauty, wellness and lifestyle brands, joined forces with The Studio, a platform integrating...
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Digital art also has legal limits: Mango condemned for rights infringement in NFTs
The Provincial Court of Barcelona issued an unprecedented ruling in the Spanish legal landscape, condemning the fashion group Mango (Punto Fa, S.L.) for the unauthorised exploitation of works of art in digital format. The ruling, issued by Section 15, specialising in commercial matters, established for the first time in Spain the infringement of...
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Ibiza Swim Week strengthens international presence in second edition
Last Friday, Ibiza hosted the second edition of Ibiza Swim Week, an event that continues to carve out its place in the international swimwear fashion calendar. The initiative, which is steadily gaining momentum, is spearheaded by Nía Vásquez, founder of Ibiza-based premium bikini label Cocora Shop. This year, the number of participating brands...
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La Perla facing the abyss: Insight into the lingerie brand's takeover and ongoing administration
La Perla, the iconic Italian luxury lingerie brand, was facing a critical period. Years of economic difficulties had undermined its foundations and although a recent business move offered a potential turning point, recovery was not guaranteed. In summary • US businessman Peter Kern acquired La Perla’s key assets, including its production plant...
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Victrix group (Punt Roma): 50 years of fashion, 1,500 employees, and Gerry Weber completing its portfolio
With over five hundred stores across several continents, Punt Roma has established itself as a familiar presence in numerous cities. However, behind this brand lies a much less visible business entity: Géneros de Punto Victrix, S.L. (Victrix), a Spanish group with almost fifty years of experience in the textile sector. Victrix took a decisive...
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