Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Recovo abandons B2B model and focuses on direct-to-consumer recommerce
Recovo was founded in 2021 as a business-to-business (B2B) marketplace specialising in surplus textiles. The company is now launching a recommerce software aimed at the end consumer. This move aims to help fashion brands integrate a channel for buying and selling used garments or returns on their own digital platforms. In this new phase, the...
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Mallorcan footwear brand Carmina expands internationally with new European and Asian stores
Mallorcan footwear brand Carmina Shoemaker, founded in 1866, continues its international expansion with the opening of three new boutiques in Luxembourg, London and Tokyo during the final quarter of 2025. The first opening will take place on September 30 in Luxembourg, on the central Avenue Porte-Neuve. Two weeks later, on October 15, the...
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Moldovan Brands Runway: Emerging talent, local narrative, and political design looking towards Europe
With temperatures hovering around 10 degrees Celsius, the start of autumn was palpable in Chisinau, the capital of Moldova, which hosted the sixth edition of Moldovan Brands Runway from October 1 to 4. Held just days after elections that reinforced the country's pro-European orientation, the event reflected Moldova's drive towards European...
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Inditex strengthens its low-cost brand: Lefties to arrive in the UK in 2026
Lefties, the youngest chain in the Inditex (ITX) group, is finalising its entry into the British market with a growth plan that combines brand repositioning; product diversification; and an ambitious international rollout. The move marks a decisive step in the brand's transformation. It has evolved from being a Zara outlet channel to...
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Ana Paula Figueroa wins Greenwalk Awards with recycled footwear dress, securing a place at Saint Martins
The fourth edition of the Greenwalk Awards took place on September 25 at the Sant Boi and Xperience Sant Boi shopping centres in Barcelona. The event was hosted by Paloma Lago with Alejandro Gómez Palomo as its patron. It brought together eleven students from eight educational institutions across Spain. The winner was Ana Paula Figueroa, a...
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From the catwalk to the high street: Pull&Bear launches collection with Lueder
German designer Marie Lueder, at the helm of the Lueder brand, has established herself as one of the most unique voices in Berlin fashion through her conceptual exploration of “mental armour”. Her approach fuses medieval references with contemporary silhouettes, transforming vulnerability into an aesthetic discourse that has earned her a place...
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BCEFW SS26 highlights: Emerging designers and regional talent
Held from September 1 to 7, the 16th edition of Budapest Central European Fashion Week (BCEFW) has strengthened its position as a key fashion hub in Europe. This year's event received support from the Camera Nazionale della Moda Italiana (CNMI) and the Hungarian Fashion & Design Agency (HFDA), bringing together designers from Hungary, Serbia,...
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Accused murderer ends up as a Shein model: a reminder of the risks of AI
The image of Luigi Mangione, accused of murdering the chief executive officer of UnitedHealthcare, began circulating online a few months ago. He became a strange and unexpected idol, with women queuing at the courthouse door. His definitive leap to virality came when his image was projected in a Boston nightclub. This occurred during a...
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Pandora accelerates share buyback, renews Iberian leadership
Danish jewellery company Pandora continues to advance its share buyback programme, valued at 4,000 million Danish krone, equivalent to approximately 535 million euros. Having already executed two phases for more than 2,600 million Danish krone, the firm has launched a third tranche that will extend until January 2026, with Danske Bank as the...
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Meet some of the names behind the new wave of sustainable Peruvian fashion
Peruvian fashion is making strides towards conquering the international scene. Driven by PromPerú, the Peruvian Export and Tourism Promotion Commission, established brands and emerging talents showcased their work at the Alegra Collective showroom in Amsterdam. They presented the country's creative strength and commitment to sustainability to...
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