Articles by Angela Gonzalez-Rodriguez
Leading fashion brands earn over 245 million dollars in NFTs sales
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Many are the brands that are foraging the Metaverse seeking for new revenue streams. Companies like Nike, Adidas or Tiffany’s have already cracked the code of non-fungible tokens (NFTs) sales, earning more than 245 million dollars collectively. Whilst partnerships with online gaming, investments in property in the Web 3.0., and pushing the...
Consumers search for a balance of “cheap” and “luxury” to fight looming inflation
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Faced with increasing financial uncertainty, consumers worldwide are searching for ways to maximize the reach of their disposable income. For retailers wanting to meet and overcome consumer needs, this means a renewed investment in digital marketing to promote “cheap” “luxury” items and a great opportunity to start servicing customers in the run...
Tried and tested revenue streams for fashion brands in the Metaverse
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Digital demand for fashion and luxury brands is expected to explode and bring in extra sales for the industry that could reach 50 billion dollars by 2030. Meanwhile, the Metaverse’s market share in the fashion industry is expected to increase to 6.61 billion dollars in the next five years. “Revenue streams from digital mediums for luxury brands...
Democratization: Fashion Weeks’ secret to offset 600 million pandemic loss
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The global fashion industry faces a bumpy road ahead. Not only they have to figure out their own logistics conundrums but to reinvent the supply chain, re-connect with consumers and make up for double-digit decline in revenues. At a global level, the fashion industry posted a 20 percent decline in revenues in the 2019–20 period, with margins for...
Ralph Lauren’s approach to brand equity, Gen Z, and the metaverse
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Over the past months, Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm. “We are getting into a new space...
LVMH goes from strength to strength 200 years after Louis Vuitton’s birth
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This year marks the 200th anniversary of the birth of Louis Vuitton, but also a point of inflexion for LVMH. The world’s largest luxury group has recorded 46 percent revenue growth in the first three quarters, delivered record first-half organic growth for its Fashion & Leather Goods division and pioneered the conquest of the future luxury...
Germany’s About You sees stock soar on improved annual outlook
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German online fashion retailer About You YOUG.DE raised its full-year sales outlook on Tuesday citing strong second-quarter revenue growth. On the back of the news, the retailer’s shares outperformed the national benchmark index – DAX – as well as strong players including Puma and Adidas. It’s worth recalling that the retailer went public in...
Chinese recovery slows down: Retail sales disappointment hits global markets
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While still on the uptrend, China’s economy’s recovery slowed down in July. National retail sales in China grew 8.5 percent compared to a year ago, falling short of expectations and signaling a potential new dip as the Delta variant virus outbreak takes force. Even if the Asian giant’s retail sales missed the consensus analysts’ forecast for...
Value loss and fear of a potential takeover for a CEO-less Burberry
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The abrupt departure of Marco Gobetti from the helm at Burberry has left the luxury group facing a circa one billion pounds’ worth of wind-out market value and the fear of a potential takeover. The FTSE 100 closed lower on Monday dragged by Burberry, which slipped to the bottom of the London’s benchmark index after the resignation of its chief...
Koovs’ shareholders reported to request investigation into the retailer’s administrators
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Shareholders in collapsed fashion retailer Koovs – known as the ‘India’s ASOS’ – are reported to have threatened legal action to remove FRP Advisory as administrator for the apparel business over its sale. Lawyers for four Koovs investors demanded an investigation into potential breaches of FRP Advisory’s duties in relation to a 3 million pounds...