Articles by Don-Alvin Adegeest
American footwear industry warns of tariff fallout
A coalition of major U.S. footwear companies is sounding the alarm over the potential devastation of new tariffs, warning that the levies could trigger widespread business closures, job losses, and price hikes for consumers. In a letter to the Trump administration, the Footwear Distributors and Retailers of America (FDRA), representing industry...
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Kering bets on water positivity in sustainability pivot
In an era where the fashion industry’s sustainability rhetoric often outpaces its results, Kering, the luxury conglomerate behind Gucci, Saint Laurent and Bottega Veneta, has unveiled what it calls a “Water-Positive Strategy.” The initiative marks the latest chapter in the group’s climate response, this time addressing water scarcity and...
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Bottega Veneta’s social media silence boosts brand heat
In an age when luxury brands are tripping over themselves to chase virality, some of fashion’s most visionary leaders are choosing silence over noise—and winning. Bottega Veneta’s social media exit in 2021 was once seen as a bold, even questionable move. But as of Q4 2024, the Italian house has surged to sixth place on the Lyst Index of hottest...
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How TikTok is disrupting the luxury handbag market
A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...
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Prada partners with Mytheresa in digital distribution pivot
Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...
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America’s resale market poised to gain amid tariffs
As the U.S. administration ramps up tariffs on imported goods, the fallout for global fashion is already becoming apparent. From European luxury houses to Chinese fast fashion giants, industry players are bracing for squeezed margins, disrupted supply chains, and dampened demand from increasingly cost-conscious American consumers. The new wave...
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Louis Vuitton is navigating an evolving global luxury landscape
After years of riding high on the back of strong international demand and an unwavering brand ethos, Louis Vuitton finds itself at a strategic inflection point. The French luxury powerhouse, a key pillar of LVMH, is contending with a confluence of macroeconomic pressures and evolving consumer behaviours that threaten to recalibrate the dynamics...
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LVMH’s Q1 sales drop highlights luxury is under pressure
LVMH, the world’s largest luxury conglomerate and a barometer for the broader industry, reported a 5 per cent decline in earnings from its fashion and leather goods division in the first quarter, casting a long shadow over what was expected to be a year of cautious recovery. The French giant’s challenges may well extend into the second quarter,...
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Prada buying Versace buy is a win-win for Italian luxury
When Prada this week confirmed its acquisition of Versace for 1.25bn euros it was both a business transaction as much as a symbolic repatriation of Italian heritage. As the dominance of French conglomerates LVMH and Kering has become the established order in luxury fashion—owning Italian crown jewels from Fendi to Gucci—the Prada Group's...
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London leads as Europe’s style and wellness capital, new study finds
A new pan-European analysis from beauty brand Catrice has cast a data-driven spotlight on the shifting intersection of fashion, beauty, and wellness across the continent — with London emerging as Europe’s definitive style capital, combining a high density of beauty services, wellness interest, and social media clout. The study, which evaluated...
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