Articles by Don-Alvin Adegeest
Don-Alvin Adegeest is a consultant and specialist in brand strategy, communication, and design with extensive experience in the fashion and luxury retail industries. Since 2003, he has collaborated with FashionUnited as a senior editor, contributing analysis, interviews, and in-depth reports focused on the international fashion business. His career includes leadership roles at companies such as Hugo Boss or LVMH giving him a deep understanding of the market and the sector’s value chain.
Why loyalty, not discounts, is shaping retail’s next growth phase
As the festive rush fades and discount fatigue sets in, many retailers are entering the new year questioning whether traditional promotional playbooks are still fit for purpose. While deep discounts continue to generate short term spikes in traffic, they are increasingly failing to deliver what brands need most: repeat engagement, loyalty and...
Retail|Interview loading...
LK Bennett seeks buyer as owner launches accelerated sale process
British fashion brand LK Bennett is urgently seeking a buyer, raising renewed concerns about its future just six years after its previous insolvency. According to Sky News, the company’s owner has appointed restructuring advisers Alvarez & Marsal (A&M) to run an accelerated sale process, with potential buyers and investors contacted in recent...
BusinessMemberloading...
Fashion prediction 2026: Between caution and course correction
If 2025 was the year fashion learned to live with uncertainty, 2026 is shaping up to be the year it decides what to do with it. Many of the pressures that defined the past 18 months will not magically disappear on January 1st. Tariff uncertainty remains a structural concern, particularly as trade tensions between major economic blocs continue to...
Fashion |Opinion Featuredloading...
Hong Kong’s fashion ambition faces its biggest test yet
HONG KONG — On a cool December evening, a runway hidden inside the waterfront Palace Museum, filled with models wearing looks from London, Paris, Seoul, Shenzhen and Hong Kong, all within the same show. It was a tableau few other cities could stage: a genuinely international mix, with designers from Italy, the mainland, the UK, France and Korea...
Fashion |Exclusive loading...
Eco Age CEO John Higginson on the new era of proof-based sustainability
As regulators tighten the screws and consumers demand verifiable sustainability data, brands across fashion and luxury are being forced into a new era of transparency. Eco Age—long recognised for its influence on sustainability strategy, policy engagement and industry-wide advocacy—has been tracking this shift closely. Its CEO, John Higginson,...
Business|CEO Interview FeaturedMemberloading...
Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests
Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...
Fashion Featuredloading...
Fashion shifts away from hype as consumers demand authenticity
Fashion’s long reliance on spectacle-driven marketing is beginning to feel outdated. Industry observers note a gradual but unmistakable shift in how luxury brands present themselves, driven by changing consumer expectations and a cooling global market. Leadership changes—such as Balmain’s recent decision to part ways with Olivier Rousteing after...
BusinessFeaturedMemberloading...
Amazon founder launches AI venture Project Prometheus, signalling potential shifts for retail and fashion
Jeff Bezos is returning to the chief executive role with a new artificial intelligence venture, Project Prometheus, a move that could reshape how technology flows into sectors including retail and fashion. According to The Times, the early-stage company has secured 6.2 billion dollars in initial funding, placing it among the world’s most...
BusinessMemberloading...
Bangladesh clears charges against 48,000 garment workers amid calls for reform
Bangladesh’s interim government has withdrawn criminal charges against more than 48,000 garment workers, a sweeping decision that workers’ rights groups have hailed as a landmark moment for the country’s embattled apparel industry. The cases, many filed during wage protests in late 2023 that turned violent, had long been criticised as tools of...
BusinessFeaturedMemberloading...
Grace Wales Bonner: A bold new chapter at Hermès menswear
The announcement that Grace Wales Bonner has been appointed Creative Director of menswear at Hermès is not merely another succession in luxury fashion. It is more of a signal. It tells us something about how Hermès sees the future of men’s style, and how it still chooses to operate slightly off the beaten path. Wales Bonner is far from a “safe”...
Fashion Featuredloading...