Articles by Don-Alvin Adegeest
Loop and Global-e partner to streamline cross-border returns for fashion brands
As fashion retailers intensify their focus on international expansion, operational efficiency has become paramount. In a move aimed at reducing friction in global returns, commerce operations platform Loop has announced a strategic partnership with cross-border e-commerce specialist Global-e. The collaboration seeks to simplify returns...
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Spring fashion searches surge as consumers prepare for seasonal shift
UK consumer interest in spring fashion is on the rise, with Google searches for 'spring fashion' increasing by 30 percent month-on-month and Pinterest searches for 'spring outfit ideas' up 70 percent compared to the same period last year. This growing demand underscores the seasonal shift in shopping habits as consumers look to refresh their...
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Pinko strikes strategic partnership in China amid uncertainty
Pinko, the Italian fashion brand owned by Fidenza-based Cris Conf, has announced a strategic collaboration with Lima Commercial Management, a key player in the Chinese retail market. This move comes at a critical moment for the company, which recently entered debt restructuring negotiations following challenges in its Asian operations. Cris Conf...
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Burberry bets on cinematic storytelling as it enters a new era
Burberry’s latest campaign, It’s Always Burberry Weather: London in Love, arrives at a pivotal moment for the British luxury house as it navigates a period of transformation under newly appointed CEO Josh Schulman. The romcom-inspired series of films, directed by David Lane, showcases a star-studded cast including Kate Winslet, Richard E Grant,...
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Sales of luxury handbags show no signs of slowing down
The luxury handbag sector is witnessing dynamic growth, fueled by shifting consumer preferences and broader fashion trends, according to new data from Technavio, which expects the marget to grow by 24.73 billion dollars from 2024-2028. High craftsmanship, brand prestige, and the rising financial independence of women are driving demand, with...
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Sales of luxury handbags show no signs of slowing down
The luxury handbag sector is witnessing dynamic growth, fueled by shifting consumer preferences and broader fashion trends, according to new data from Technavio, which expects the marget to grow by 24.73 billion dollars from 2024-2028. High craftsmanship, brand prestige, and the rising financial independence of women are driving demand, with...
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Nike and Skims could spell a new future for athleisure
Nike and Skims have just unveiled a partnership that goes beyond a simple collaboration and will be a full-scale joint venture. The launch of NikeSkims, a completely new brand, signals a strategic bet by both companies on the ever-growing intersection of sportswear, shapewear, and lifestyle fashion. If successful, which is highly likely, this...
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Shoemaker Santoni celebrates 50 years of craftsmanship and innovation
Since its founding in 1975, Italian shoemaker Santoni has become synonymous with meticulous attention to detail, elevating traditional techniques to the realm of luxury. As it marks its 50th anniversary, Santoni introduces 'Santoni Culture, An Emblem of Mastery'—a newly conceived symbol that encapsulates the brand’s heritage, philosophy, and...
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Wholesale platform Joor aims to reshape retail partnerships
In an industry where wholesale partnerships can dictate the trajectory of a brand’s success, the search for reliable retail connections remains one of the biggest operational challenges. Joor, a wholesale management platform for the fashion sector, has introduced Joor Discover, a data-driven solution aimed at streamlining the matchmaking process...
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Bridget Jones film sparks the return of the Big Knicker
Victoria’s Secret has reported a marked increase in searches for ‘big knickers’ on its website, a trend that coincides with the release of the latest Bridget Jones film, Mad About The Boy. The data suggests a broader shift in consumer preferences, reflecting a growing demand for comfort-driven lingerie. According to a recent study by Victoria’s...
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