Articles by Don-Alvin Adegeest
Balenciaga bids farewell to Demna with a couture collection rooted in craft, not controversy
Demna’s final bow at Balenciaga arrived not with spectacle but with subtlety, a word rarely associated with the designer who has redefined the house over nearly a decade. The maison's 54th haute couture collection, shown Wednesday in Paris, was both a personal farewell and a statement of return: to construction, to silhouette, and to the...
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Celine signals evolution, not rupture, under Michael Rider
Few debuts in recent memory have been as self‑assured, or as finely calibrated to the realities of the luxury business, as Michael Rider’s first outing for Celine during Paris Men’s Fashion Week on Sunday. Presented co‑ed inside the house’s 16 Rue Vivienne atelier, the collection treated Celine’s heritage as a living archive rather than a museum...
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H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities
Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...
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Google buys stake in Gentle Monster as it eyes entry into fashionable wearables
Anyone thinking wearable technology was a trend gone by, Google just acquired a 4 percent stake in South Korean eyewear brand Gentle Monster, marking its most fashion-conscious foray yet into the smart glasses race. The deal, valued at approximately 107.3 million euros, positions the tech giant alongside Meta in vying for dominance in the...
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With a new ad business, has Farfetch found its feet under Coupang?
Farfetch was once the undisputed pioneer of luxury fashion online, a platform that married technological innovation with an insider’s grasp of fashion’s nuanced codes. But following its high-profile acquisition by South Korea’s Coupang at the end of 2023, the company has entered a new chapter, one marked less by editorial curation and more by...
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NikeSkims promised disruption, but where is the collection?
In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...
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Leonard Lauder, beauty mogul who globalised Estée Lauder, dies at 92
Leonard A. Lauder, the visionary behind the transformation of Estée Lauder Companies from a modest family business into a multi-brand global beauty powerhouse, has died at the age of 92. A Wharton graduate and former U.S. Navy officer, Lauder joined the company in 1958 and served as president, CEO, and later chairman emeritus. Under his...
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Nike and Levi’s tease summer collaboration
Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...
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Dior bows in Rome with Maria Grazia Chiuri’s cinematic Cruise collection
In a moment layered with symbolism and theatrical intent, Maria Grazia Chiuri unveiled what is widely expected to be her final collection for Dior, choosing Rome — a city steeped in history, mythology, and personal resonance — to host the Maison’s Cruise 2025 presentation. The setting: Villa Albani Torlonia, a baroque sanctuary housing one of...
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Indian textile industry faces scrutiny over toxic chemical contamination
A recent study by environmental advocacy group Toxics Link, in collaboration with the Environmental Defense Fund, has raised concerns over the presence of hazardous chemicals in India's textile industry. The report highlights the widespread use of nonylphenol and its ethoxylates (NPEs) in textile manufacturing processes, substances known for...
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