Articles by Don-Alvin Adegeest
How fashion tech could be the coolest weapon against climate change
The image of high fashion has long been tied to aesthetic indulgence rather than environmental necessity. Yet as temperatures rise globally, what we wear is no longer only a question of style, but of survival. About 3.6 billion people live in areas highly vulnerable to climate change, and from 2000 to 2019 an estimated 480,000 people died...
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Remembering Giorgio Armani: Lessons in style and discipline
The death of Giorgio Armani feels personal to me. In 1997, I moved to London as a 24-year-old student and took a Saturday job at Armani’s flagship store in Knightsbridge. It was a masterclass in retail excellence at a time when the brand was at one of its peaks. The store could easily take in 100,000 pounds a day, but what stayed with me wasn’t...
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What will the future hold for a new era at Vogue?
This week, Vogue ushers in a new chapter with the appointment of Chloe Malle as Head of Editorial Content for American Vogue, an editorial insider tapped to succeed the iconic Anna Wintour, who ends a 37-year reign in name but remains firmly in command as Condé Nast’s global Chief Content Officer. This transition is textbook Vogue: seamless,...
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Luxury fashion at a crossroads ahead of key designer debuts
If the Venice Film Festival’s red carpet is any guide, the luxury sector is entering the womenswear season in a state of uncertainty. Following a long summer and the July haute couture shows, celebrity dressing has returned with renewed significance, as catwalk presentations risk becoming increasingly predictable and uninspiring. The festival...
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Loewe and Jacob & Co. elevate wearable tech to High Fashion
The merger of fashion and technology has been a bumpy ride. The fashion industry has often approached it with the question: “What can tech do for us?” The answers have not always been inspiring. Jackets with built-in heating panels, compression wear with biometric sensors, or LED-lit outerwear may be useful in theory, but have rarely translated...
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Selling the vibe: Why fashion brands need more than just product
In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...
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Louis Vuitton's beauty brand has officially launched
Louis Vuitton’s move into luxury beauty has been widely anticipated after five years in the making. For fashion houses of such scale, beauty is often a natural extension, offering both a new revenue stream and a way to expand brand reach. With La Beauté, the company is extending its core themes of travel, craftsmanship and design into the...
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Copenhagen Fashion Week sets early tone for SS26 trends
The Spring/Summer 2026 buying season began in Copenhagen this month, with Copenhagen Fashion Week (CPHFW) consolidating its status as the first major fixture on the global fashion calendar. Acting as an early trend indicator for the luxury market, the event provided wholesale buyers with a clear picture of what will drive assortments in the...
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Vogue Italia and Kering bring Cinemoda Club to Milan
This September, just as Milan Fashion Week kicks into full gear, Vogue Italia and Kering are introducing Cinemoda Club, a three-day film series designed to spotlight the deep, ongoing connection between fashion and cinema. Running from 25 to 27 September, Cinemoda Club will take over three of Milan’s most iconic independent cinemas Arlecchino,...
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Fashion's digital reckoning: Why the EU's Product Passport mandate will reshape the Industry
As the European Union tightens its grip on environmental regulation, fashion brands across the continent, and beyond, are bracing for a seismic shift. At the heart of the upcoming regulatory wave lies the Digital Product Passport (DPP), a central feature of the Ecodesign for Sustainable Products Regulation (ESPR), which becomes enforceable in...
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