Articles by Don-Alvin Adegeest
Fashion's digital reckoning: Why the EU's Product Passport mandate will reshape the Industry
As the European Union tightens its grip on environmental regulation, fashion brands across the continent, and beyond, are bracing for a seismic shift. At the heart of the upcoming regulatory wave lies the Digital Product Passport (DPP), a central feature of the Ecodesign for Sustainable Products Regulation (ESPR), which becomes enforceable in...
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Prada results underscore weaker luxury demand
Miu Miu is having a moment. The brand claimed the number one spot on Lyst’s Q2 Hottest Brands Index, with Prada landing just a few places behind in fourth. But while the buzz is real, fuelled by clever styling, viral looks, and a steady stream of celebrity endorsements, it only tells part of the story. Scratch beneath the surface, and Prada...
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Fashion sector emissions surge amid overproduction and polyester dependency
The apparel industry, already under scrutiny for its environmental footprint, recorded a 7.5 percent increase in greenhouse gas emissions in 2023, according to the Apparel Impact Institute’s (Aii) annual report Taking Stock of Progress Against the Roadmap to Net Zero 2025. The findings underscore a troubling reversal: it is the first...
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Jonathan Anderson and Luca Guadagnino to reunite in a fusion of fashion and film
When Challengers captivated audiences in 2024, it wasn’t just the taut storyline of love and rivalry on the tennis court that drew attention. The film’s stylish aesthetic, driven by a wardrobe of preppy, high-fashion sportswear, elevated it into a cultural moment. Behind its distinct visual flair was Jonathan Anderson, then creative director of...
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From Margiela to Marni: OTB’s creative shake-up may just be the beginning
In a season of notable reshuffles across fashion’s creative directors, the news of Meryll Rogge taking the helm at Marni might appear subdued compared to the drama at more headline-grabbing houses. But make no mistake, her appointment is a quietly significant moment not just for the Milanese label, but for its parent company, OTB, which has been...
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Mounting crises at LVMH following data breach and Loro Piana labour allegations
August is traditionally when the fashion world exhales. With production halted, factories shuttered, and ateliers dimmed across Paris, Milan, and Rome, the industry slips into a heat-induced siesta. The only thing more predictable than a Riviera Instagram post is the chorus of auto-reply emails. But if you're LVMH, there's no such thing as...
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Balenciaga bids farewell to Demna with a couture collection rooted in craft, not controversy
Demna’s final bow at Balenciaga arrived not with spectacle but with subtlety, a word rarely associated with the designer who has redefined the house over nearly a decade. The maison's 54th haute couture collection, shown Wednesday in Paris, was both a personal farewell and a statement of return: to construction, to silhouette, and to the...
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Celine signals evolution, not rupture, under Michael Rider
Few debuts in recent memory have been as self‑assured, or as finely calibrated to the realities of the luxury business, as Michael Rider’s first outing for Celine during Paris Men’s Fashion Week on Sunday. Presented co‑ed inside the house’s 16 Rue Vivienne atelier, the collection treated Celine’s heritage as a living archive rather than a museum...
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H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities
Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...
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Google buys stake in Gentle Monster as it eyes entry into fashionable wearables
Anyone thinking wearable technology was a trend gone by, Google just acquired a 4 percent stake in South Korean eyewear brand Gentle Monster, marking its most fashion-conscious foray yet into the smart glasses race. The deal, valued at approximately 107.3 million euros, positions the tech giant alongside Meta in vying for dominance in the...
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