Articles by Don-Alvin Adegeest
Green Flags: Puma's new sustainability podcast challenges assumptions
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German sportswear giant Puma is hoping to engage Gen Z with environmental consciousness with its newly launched "Green Flags", an innovative podcast series that transforms sustainability education into a competitive narrative. Featuring Manchester United captain Maya Le Tissier, fashion influencer Oli Bromfield, and content creator Moses...
Nature-positive: Kering establishes new environmental benchmarks
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As luxury manufacturing becomes increasingly scrutinised for its processes, Kering has emerged as a vanguard in environmental strategy, becoming one of the first global fashion conglomerates to establish scientifically validated targets for nature conservation. The Paris-based group, which operates brands such as Bottega Veneta, Gucci and...
Irving Penn exhibition celebrates 20th-Century visual culture
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In a highly anticipated exhibition that promises to recalibrate our understanding of photographic art, the MOP Foundation in Spain is set to present "Irving Penn: Centennial" - a comprehensive retrospective from one of the twentieth century's most iconic photographers. Spanning 175 of the photographer’s works, the exhibition - opening on 23...
Athletes emerge as luxury's new cultural ambassadors in Lanvin x Monaco partnership
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Every since the the summer Olymipcs in Paris, Athletes have emerged as luxury fashion's new cultural ambassadors. In the ever-evolving landscape of branding, the latest fashion house to announce a sportswear tie-up is Lanvin, who have partnered with AS Monaco Basket-ball, positioning professional athletes as the new arbiters of high-fashion...
BMW and Vogue partnership reveals next wave of sustainable design talent
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In a pioneering fusion of automotive and fashion design, BMW has partnered with British Vogue to celebrate emerging talent through their Future Creators Design Competition, highlighting a growing trend of cross-industry collaboration in sustainable luxury design. The competition, which attracted hundreds of entries from emerging designers,...
Latest insolvency data masks mounting pressures on UK retail sector
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The apparent stability in UK retail insolvencies masks a potential crisis for the sector, as rising labour costs and endemic shoplifting threaten to push more fashion retailers towards restructuring in early 2025, industry experts warn. Data released today shows retail trade insolvencies remained virtually unchanged, with 2,089 businesses...
Arket's Austrian debut highlights cautious expansion
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H&M-owned lifestyle brand Arket is set to make its delayed entry into the Austrian market, announcing plans for a Vienna flagship store in 2025 - a full eight years after the brand's initial European launch. The move raises questions about the Swedish retailer's traditionally conservative approach to expansion in Central Europe. While brands...
Black Friday: Fashion and clothing retailers expected to see the largest uplift in sales
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Fashion retailers are set to capture a significant digital market share this Black Friday, with new research revealing a projected 123 percent surge in web traffic, outpacing all other retail sectors. A comprehensive analysis by digital PR agency Tank highlights the competitive digital landscape, where search visibility could determine...
University of the Arts London appoints fashion and creative leaders as ambassadors
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University of the Arts London (UAL) has announced the appointment of ten new high-profile ambassadors from the fashion and creative industries. The lineup includes renowned names such as accessories designer Anya Hindmarch and artist Es Devlin, who will leverage their expertise and networks to support UAL's mission of nurturing the next...
Burberry's future proof strategy should avoid a Moncler takeover, analysts say
loading... - Business | Opinion
As Burberry looks to reclaim its authority in outerwear and all-weather accessories, the British heritage brand must contend with another half year of dire results, which saw retail sales down as much as 20 percent. The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and of...