Articles by Don-Alvin Adegeest
LVMH’s Q1 sales drop highlights luxury is under pressure
LVMH, the world’s largest luxury conglomerate and a barometer for the broader industry, reported a 5 per cent decline in earnings from its fashion and leather goods division in the first quarter, casting a long shadow over what was expected to be a year of cautious recovery. The French giant’s challenges may well extend into the second quarter,...
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Prada buying Versace buy is a win-win for Italian luxury
When Prada this week confirmed its acquisition of Versace for 1.25bn euros it was both a business transaction as much as a symbolic repatriation of Italian heritage. As the dominance of French conglomerates LVMH and Kering has become the established order in luxury fashion—owning Italian crown jewels from Fendi to Gucci—the Prada Group's...
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London leads as Europe’s style and wellness capital, new study finds
A new pan-European analysis from beauty brand Catrice has cast a data-driven spotlight on the shifting intersection of fashion, beauty, and wellness across the continent — with London emerging as Europe’s definitive style capital, combining a high density of beauty services, wellness interest, and social media clout. The study, which evaluated...
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Fashion industry faces turmoil as U.S. tariffs bite
The “Liberation Day” tariffs announced by the U.S. administration on Wednesday has sent shockwaves through global industries and financial markets. It precipitated steep stock market declines and raising fears of an escalating international trade war. The U.S. dollar has similarly taken a hit, falling 1.6 percent amid heightened uncertainty....
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The myth of circular fashion economics: A 450 billion dollar miscalculation?
New academic research challenges industry's circularity narrative and exposes fundamental economic flaws. Fashion's circular economy model — long championed as the solution that would simultaneously tackle textile waste, reduce carbon emissions and maintain economic growth — may be built on fundamentally flawed economic assumptions, according to...
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A textile recycling podcast targets fashion's circular economy ambitions
Global Fashion Agenda has unveiled a new podcast series examining the technical and systemic challenges preventing widespread adoption of textile recycling in the fashion industry, at a time when regulatory pressure is intensifying across global markets. The Upstream Circularity Podcast, released to coincide with International Day of Zero Waste,...
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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
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Loewe confirms McCollough and Hernandez as Creative Directors
The appointment of Jack McCollough and Lazaro Hernandez as creative directors at Loewe, marks the culmination of months of feverish speculation within the industry. The move had been widely anticipated since the American designers announced their departure from Proenza Schouler in January, fueling rumours that they were bound for a major...
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How secondhand fashion is reshaping the global apparel market
The global secondhand apparel market is on an unprecedented growth trajectory, set to reach 367 billion dollars by 2029, according to ThredUp’s annual Resale 2025 report. This sector is expanding at a pace 2.7 times faster than the broader global apparel industry, reflecting a seismic shift in consumer behavior and retail strategies. In 2024...
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How fashion brands can win in the age of infinite scrolling
The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...
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