Articles by Florence Julienne
Chinese market: How a local presence helps French brands to establish themselves
During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....
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Creative circularity: how LVMH is turning recycling and repairs into a revenue stream
LVMH has generated 500 million euros in revenue from recycling and repairs. This represents ten million products repaired, refilled, or taken back in 2025 across all of the group's houses. It is the first quantified assessment of the gains achieved under its Corporate Social Responsibility (CSR) policy and Life 360 programme. These figures were...
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Baziszt: a French success story in the men's bohemian chic segment
Paris - Identifying an untapped niche and responding to it with a coherent offering is the trajectory illustrated by Baziszt, an independent French brand positioned in men's bohemian chic. The success story of Baziszt began with a realisation: a segment in the menswear market was vacant, that of bohemian chic. “In that beach party, wedding, and...
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Pandora ambassador Pamela Anderson links fashion and animal protection at Global Fashion Summit
Speaking at the Global Fashion Summit in May 2026, Pamela Anderson, ambassador for jewellery brand Pandora, spoke out in favour of animals. She believes that activism, even when romanticised, is a personal choice. It is also a concrete struggle that has already succeeded in creating laws and making a difference. Responding to a question from...
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Global Fashion Summit 2026: Germanier x LVMH show rewrites the rules of upcycling
On May 6, 2026, Kevin Germanier for the LVMH group opened the Global Fashion Summit in Copenhagen with the 'surprise' show of a haute couture collection. It was created using unsold stock from seven houses within the group led by Bernard Arnault, reinventing creative processes and establishing the 'art of deconstruction' as a new luxury...
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Marine Serre creates upcycled Mona Lisa fashion capsule for the Louvre museum
Paris - French fashion designer Marine Serre has created an exclusive autumn/winter 2026 capsule collection for the Louvre Museum. Inspired by the Mona Lisa painting, the creative concept is based on upcycling. Marine Serre first met the museum's team and initiated this collaboration during the inaugural Louvre dinner in 2025, where she was a...
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Casablanca appoints Didier Nguyen as CEO
French-Moroccan fashion house Casablanca appoints Didier Nguyen as chief executive officer (CEO), effective immediately. He joins Casablanca at a pivotal stage in its development. This is marked by international expansion and strengthening its position at the intersection of sport, travel, culture and luxury. The appointment follows the...
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Who is Karel Mills, new director of graduate school Lisaa Mode?
LISAA Mode has appointed Karel Mills as its new director. The aim is to strengthen the link between creativity, industry and employability in a sector undergoing transformation. A graduate of ESAA Duperré, Karel Mills began her career at creative houses, notably with designer Moonyounghee, before launching her own womenswear ready-to-wear brand....
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How the Made in France Alliance aims to revitalize French production
Launched at the end of January by the Confédération des petites et moyennes entreprises (CPME), the Made in France Alliance is part of a drive to revive national industrial production. Three months later, as new economic models redefine value dynamics, particularly those driven by the creator economy, the alliance has highlighted a series of...
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JOTT: commercial court approves Amoniss' bid, sets sights on relaunch
A commercial court has ruled in favour of Amoniss' proposal in the JOTT case. After being placed into administration, the Marseille commercial court has selected the offer from the Amoniss group to take over JOTT (Just Over The Top), a French brand of lightweight down jackets positioned in the accessible premium segment. The successful bid...
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