Articles by Galina Utesheva
Russian fashion designer Irbaieva closes showroom and fully digitizes her brand
loading... - Fashion | Interview
See Now / Buy Now began gaining steam several years ago. But behind the scenes, nothing really changed in the fashion industry. Brands organized catwalk shows each season and stocked up on inventory in time for the show. The goal was to shorten the time between developing the collection and selling it to consumers but the development process has...
5 questions to photographer Jean-Daniel Laurier
loading... - Culture
The Lumiere Brothers Photography Center in Moscow is holding an exhibition dedicated to Jean-Daniel Laurier, one of the most famous fashion photographers from France. Best known for his use of saturated contrasting colors, Laurier has worked with many major publications, including Vogue, L’Officiel and Harper’s Bazaar, as well as with fashion...
Лицензионная продукция увеличивает продажи в кризис
loading... - Retail
В рамках выставки «Мир детства» Петя Тончева (Petia Toncheva), директор по лицензированию Nickelodeon Viacom Consumer Products в России, Украине, странах СНГ и Балтии, рассказала участникам о том, как выбрать сильный лицензионный бренд, а также поделилась формулой успешных продаж лицензионной продукции. ”Лицензия – мощный инструмент увеличения п...