Articles by FashionUnited
Represent appoints Priya De Souza as chief marketing officer
British fashion label Represent has appointed Priya De Souza as chief marketing officer, effective immediately. In the role, De Souza will report to chief executive Paul Spencer and lead marketing, communications and brand strategy across Represent and its performance line, 247 by Represent, the Manchester-founded company said in a release. De...
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COS launches e-commerce in India
COS has launched its own e-commerce site in India and is now also selling through the fashion platform Nykaa Fashion. It is the first time shoppers across the country can buy the brand online. The H&M Group-owned label announced the launch on Monday. It said the move marks an important step in its continued expansion across the Asia Pacific...
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Inside Barbour and Farm Rio’s Tropical Greenhouse collection
British heritage brand Barbour and Brazilian label Farm Rio have reunited for their third collaboration, a Pre Spring Summer 2027 collection inspired by friendship across continents. Titled Tropical Greenhouse, the collection spans outerwear, ready-to-wear and accessories, reinterpreting classic British design through Farm Rio's colourful...
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Size-inclusive marketplace Viva Voce appoints Amy Williams as CEO
Viva Voce, the size-inclusive fashion marketplace connecting independent designers with shoppers in sizes S through 6X, has appointed Amy Williams as chief executive officer. Williams joins from Good-Loop, the responsible advertising platform she founded at the age of 25, which turns ad engagement into charitable donations for brands including...
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Aritzia targets up to 10.5 billion dollars in revenue by fiscal 2032
Aritzia has set out a five-year strategic plan targeting net revenue of 9.5 to 10.5 billion dollars in fiscal 2032, representing a compound annual growth rate of 15 to 17 percent. The company, which presented the plan at an Investor Day in New York on Tuesday, said the US will remain its primary growth market, while it begins expanding beyond...
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Stella McCartney casts Kylie Jenner in short film 'Wild Horses'
Stella McCartney has released 'Wild Horses', a short film starring Kylie Jenner and directed by Gia Coppola, as part of the brand's content series for its winter 2026 collection. Conceived by designer Stella McCartney, the film shows Jenner immersed in water alongside a trained horse. The brand said the imagery is intended to highlight the...
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Gap Inc. deploys AI recruiting assistant for holiday hiring
Gap Inc. is using an AI-powered virtual career guide called Bridgette to manage the administrative side of seasonal recruitment across its stores and distribution centres ahead of the holiday period. The company expects its stores and distribution centres to receive an estimated 200,000 seasonal job applications this year. Bridgette will guide...
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Gymshark moves into studio training with SoftSense collection
Gymshark, the British activewear brand, has launched SoftSense, a collection aimed at studio training and Pilates, made with Lycra Adaptiv fibre technology. Gymshark introduces its SoftSense collection Credits: Gymshark The move reflects how the brand’s customers already train. While 96 percent of Gymshark customers lift weights weekly, 36...
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Revolve Group appoints Dwyane Wade as chief performance officer for menswear
Revolve Group has appointed former NBA player Dwyane Wade as chief performance officer for its menswear platforms, Revolve Man and Fwrd Man, as it seeks to accelerate growth in the category. Revolve x Dwyane Wade Credits: Revolve Wade, a long-standing partner of the Los Angeles-based group, will act as the face of and a strategic advisor on...
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Gap and Victoria Beckham release second collection for fall/winter 2026
Gap has unveiled its second collection with British designer Victoria Beckham, a 37-piece line for fall/winter 2026 that launches on October 23 at 9am ET. The collection will be sold on Gap.com and in select Gap stores in markets including North America, the UK, Europe, Japan, China, Australia and the Middle East, priced from 28 to 368 dollars....
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