Articles by FashionUnited
COS debuts at New York Fashion Week with see-now-buy-now show
16 Sept 2022 - Fashion
H&M’s COS is on a mission to establish itself further within the realm of established fashion brands. The brand, which launched in 2007, has grown to over 30 markets worldwide. They have become known for their higher-end quality compared to their parent company H&M’s approach to fast fashion. What better way to solidify your place as a fashion...
Deveaux relaunches at New York Fashion Week
16 Sept 2022 - Fashion
Please, call it a comeback. That’s what Deveaux has been planning for their first runway show since the COVID-19 lockdown. At New York Fashion Week, the brand founded by Andrea Tsao had a relaunch that saw them stepping out of its previously minimalist comfort zone. Founded in 2015, the brand was known for approachable, relaxed silhouettes and...
Adeam brings East meets West inspiration to New York Fashion Week
16 Sept 2022 - Fashion
It was a season of anniversary collections at New York Fashion Week. There was Dennis Basso’s 40th, Pamella Roland’s 20th, and Adeam’s 10th. For her 10th anniversary, Adeam designer Hanako Maeda returned to New York Fashion Week, a city both near and dear to her heart and business. This runway show was the brand’s first in-person show in almost...
Pamella Roland celebrates 20 years at New York Fashion Week
14 Sept 2022 - Fashion
Pamella Roland cheers to 20 years in business this New York Fashion Week. In honor of her 20th anniversary, the brand’s designer, Pamella DeVos, wanted a collection that was both a love letter to her 20 years in New York, as well as her customers whom she couldn’t have grown her business without. Pamella Roland looked to New York to inspire her...
Dennis Basso celebrates 40 years at New York Fashion Week
14 Sept 2022 - Fashion
Dennis Basso has 40 fabulous years to celebrate. 2022 marks the 40th anniversary of his evening wear and fur brand. On this special occasion, Basso focused on two things that have long been at the core of his design philosophy and business: dressing women for a sense of place and occasion. His inspiration for this season was an evening in a...
Tia Adeola shows off her love of ruffles at New York Fashion Week
14 Sept 2022 - Fashion
Tia Adeola fans, you have something to look forward to, but hopefully, you like ruffles. It’s a safe assumption you’re a fan of ruffles if you’re a fan of Tia Adeola. The designer’s spring 2023 collection presented her signature ruffle silhouette in a new way. Dark glamour and film noir inspired the collection, along with a deep love of...
New York Fashion Week sees more diversity, equity, and inclusion on the runways
13 Sept 2022 - Fashion
Diversity, equity, and inclusion have been hot topics in fashion for the past several years, ranging from the representation of more plus-size models to hiring more minority talent. This season, diversity and inclusion were all the rage on the runways, with designers and organizations fostering space for racial minorities, various body types,...
Black in Fashion Council Discovery Showroom brings emerging designers to editors and stylists
12 Sept 2022 - Fashion
The Black in Fashion Council showrooms returned for another iteration of New York Fashion Week this season. Black in Fashion Council’s mission is to help improve diversity and representation for Black fashion industry professionals. The organization created the discovery showrooms to introduce stylists and editors to up-and-coming Black-owned...
New York Men's Day exemplified a new masculinity
10 Sept 2022 - Fashion
New York Men’s Day returned as part of New York Fashion Week for its annual showcase of emerging menswear designers. This year’s crop of designers and brands included Amirok, Atelier Cillian, A. Potts, Fried Rice, Holo Market, Nicholas Raefski, Nobis, Teddy Vonranson, Terry Singh, Todd Patrick, and So.Ty. The big trends at this year’s New York...
Kids fashion is taking over TikTok
6 Sept 2022 - Fashion
TikTok has become one of the biggest new social media players in the fashion industry. Its short, curated content videos became the thread by which the sanity of some was held during the COVID-19 lockdown. Since then, it birthed the next generation of social media influencers, from fitness to travel, and of course, fashion. While there are tons...