Articles by Renan Botelho de Carvalho
Renan joined FashionUnited in 2026. Born in São Paulo, Brazil, he holds a BA in Journalism and Communications and began his career in 2009, writing for several publications over the following years. In 2018, he moved to New York City, and in 2026 he relocated once again, this time to the Netherlands. At FashionUnited, Renan covers daily news across the global fashion industry, from retail trends to supply chain shifts.
Depop and Spotify want to turn streaming audiences into shoppers
Depop and Spotify announced an exclusive partnership on Monday, marrying the worlds of music and secondhand fashion through a collaboration with six artists: Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola. The tie-up, first of its kind, debuted on Tuesday with the launch of an artist-curated Spotify playlist,...
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Kylie Jenner fronts Alo's second celebrity campaign in two weeks
Alo has launched a new campaign fronted by Kylie Jenner on Thursday, nine days after the brand released its pre-fall campaign with Bella Hadid — the second major celebrity activation from the Los Angeles activewear label inside a fortnight. Both were shot in Los Angeles by Mert Alas and Marcus Piggott, the pairing Alo has used for its...
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Kith, Louis Vuitton and a new era of luxury car collaborations
Fashion and automotive collaborations are nothing new, but brands today are driving a new partnership model. This week, both Louis Vuitton and Kith unveiled luxury car designs created to offer a complete consumer experience. Louis Vuitton collaborated with Singer on the restorations of classic Porsche 911s, revealing two luxury cars on...
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Marc Jacobs expands its brand storytelling strategy with 'The Swap'
Marc Jacobs is adding another chapter to its bag campaigns. On Thursday, the brand launched “The Swap,” a micro-drama starring Rowan Blanchard and Jemima Kirke that continues the storytelling series started in April with “The Scene.” Marc Jacobs' 'The Swap' micro drama for fall 2026. Credits: Marc Jacobs As the title suggests, “The Swap” is...
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Gap turns to emerging talent and a 2010 hit for its latest denim campaign
Gap has launched its fall 2026 denim campaign, “Denim on your own,” starring musician Malcolm Todd and actress Inde Navarrette. The campaign brings together two emerging talents from music and film to promote GapDenim and also features Todd’s original rendition of Robyn’s 2010 hit “Dancing on My Own,” reinterpreted specifically for the campaign....
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Betsey Johnson revisits archive designs with Paris Hilton
Betsey Johnson has launched a collection created with Paris Hilton, drawing on the label's runway history and archive, with the socialite-turned-DJ applying her own point of view to a selection of the brand's recognisable silhouettes. Betsey Johnson by Paris Hilton Credits: Betsey Johnson Betsey Johnson by Paris Hilton Credits: Betsey Johnson...
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Genesco’s chief strategy and digital officer Parag Desai to retire
Genesco Inc. has announced that Parag D. Desai, the company’s senior vice president, chief strategy and digital officer, will retire effective October 31. His responsibilities will transition to other experienced members of Genesco’s senior leadership team. Desai joined Genesco in 2014 as senior vice president, strategy and shared services. In...
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What Kate Spade's Tyla campaign says about its Gen Z ambitions
Kate Spade New York has launched its autumn 2026 global campaign fronted by South African singer Tyla, her first outing since being named the label's global brand ambassador at the end of July. She is joined by ten social media creators and personalities, in a campaign the Tapestry-owned brand says extends its "Spark Something Beautiful"...
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Moncler bets on footwear collaborations for fall 2026: Clarks, Rick Owens and Moon Boot
Moncler is placing collaborations at the centre of its fall/winter 2026 footwear strategy, bringing together Clarks Originals, Rick Owens and Moon Boot for a series of styles that blend the brand’s mountain heritage with contemporary city dressing. The partnerships form part of a wider collection inspired by the mountains, the metropolis and the...
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V of BTS helps Champion reset for a new generation
Champion is turning to K-Pop star V of BTS to help reposition the century-old athletic brand for a new generation of consumers. The company has named V, also known as Kim Taehyung, the face of its new “True Champion” campaign, a global initiative that spotlights athletes, artists and creators whose influence is defined as much by individuality...
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