Articles by Renan Botelho de Carvalho
Renan joined FashionUnited in 2026. Born in São Paulo, Brazil, he holds a BA in Journalism and Communications and began his career in 2009, writing for several publications over the following years. In 2018, he moved to New York City, and in 2026 he relocated once again, this time to the Netherlands. At FashionUnited, Renan covers daily news across the global fashion industry, from retail trends to supply chain shifts.
How Gen Z and millennials are bringing AI into holiday shopping
Younger shoppers want AI’s advice when it comes to holiday shopping, but not its finger on the buy button. Deloitte’s 2026 Holiday Retail Survey finds that 49 percent of Gen Z and 50 percent of millennials name generative AI as their primary tool for at least one holiday-shopping task, giving retailers another reason to pay attention to how...
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Outdoor Voices expands into UK and Europe with Focus Brands
Outdoor Voices has partnered with UK-based Focus Brands to expand across the United Kingdom and European Union, initially through wholesale and e-commerce. The deal follows the American active-lifestyle brand’s recent expansion into Korea, China and Southeast Asia under owner Consortium Brand Partners (CBP). Focus Brands, whose partnerships...
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Halfdays brings its 'fashion performance' formula for women to Europe
Halfdays, the Colorado-based women’s performance outdoor apparel brand, is launching in Europe after six years of growth in the US. “We’ve really made our stamp in the women’s skiwear market in the US, and we definitely see a similar opportunity in Europe,” chief executive and co-founder Ariana Ferwerda told FashionUnited at the brand’s European...
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Can AI help the secondhand textile sector prove its value?
The secondhand textile sector has a wealth of operational records, but no easy way to turn them into a collective account of its contribution. That was the challenge Chris McLellan addressed in his presentation, “Closing the Data Gap: The Case for Data Collaboration in the Age of AI & EPR,” at the SMART 2026 Annual Convention in Montréal. In an...
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Can Jude Bellingham’s underwear campaign put Calvin Klein back in the spotlight?
Calvin Klein has turned celebrity underwear campaigns into major talking points before. With Jude Bellingham fronting its latest Icon Cotton Stretch campaign, the brand is giving that formula another outing; this time with a football star at its centre. Jude Bellingham for Calvin Klein's Icon Cotton Stretch underwear campaign. Credits: Calvin...
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Express teams up with Lisa Rinna and family for “Holiday, Hamlin Style” campaign
Express has unveiled its holiday campaign, “Holiday, Hamlin Style,” starring Lisa Rinna, Harry Hamlin, their daughter Delilah Belle Hamlin and her boyfriend, Mick Maio. Reimagining the classic family holiday card, the campaign shows the family decorating the tree, baking cookies, raising champagne toasts and, in Rinna’s case, dancing on the...
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Marc Jacobs launches holiday campaign 'Let It Joy' starring Megan Stalter
Marc Jacobs is launching its holiday campaign, “Let It Joy,” a cinematic story starring actor and comedian Megan Stalter and showcasing the brand’s Resort 2026 collection. Marc Jacobs’ 'Let It Joy' resort 2026 campaign. Credits: Marc Jacobs Set during a record-breaking New York snowstorm, the campaign follows Stalter through a chaotic night at a...
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InstaMall CEO Elliot Aboud on bringing same-day delivery to luxury fashion
The founder and CEO of InstaMall, who previously helped grow fragrance brands Aroma360 and Hotel Collection to more than 30 US stores and two in Dubai, has launched an app in Miami offering same-day delivery from more than 80 brands, including Balmain, Ganni and Reformation. “InstaMall is bridging the gap between the immediacy of in-store...
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Bergdorf Goodman taps former Louis Vuitton Americas CEO Lanessa Elrod as president
Bergdorf Goodman has appointed Lanessa Elrod president, effective November 2, bringing the former Louis Vuitton Americas chief back to the retailer where she spent part of her early career. Elrod will join the management team at Exemplar Luxury Group, the parent company of Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. Her appointment...
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Bearpaw owner acquires Joybees to expand molded footwear business
Romeo & Juliette Inc., the parent company of Bearpaw, has acquired Joybees, adding the family footwear brand to a portfolio that also includes Pawz, Strive and Skuze. Financial terms were not disclosed in the announcement. The deal expands Romeo & Juliette’s presence in molded footwear and is intended to strengthen its spring/summer business....
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