Master in Fashion Direction: Brand & Product Management

CREATIVITY IS NOT JUST A MATTER OF DESIGN

Behind every great collection is a brand capable of re-innovating and playing with its identity; and behind every brand capable of doing so is a manager as creative as he is capable. The master's degree in Brand & Product Management trains managers capable of managing the most original, memorable, and complex brands, through specific skills of project management of the fashion design processes, in the fashion & luxury sector, that complement those of product management. It is a highly multidisciplinary master's degree, which hybridizes design, management, and communication skills: only in this way is it possible to follow brands and products from the creative conception stage to production, communication, and market launch.

The trained figures are junior profiles able to support in a qualified way the processes of product management & buying, merchandising and pricing, line building, brand management, fashion coordination, licensing management, trade marketing & communication.

Welcome day: January 19, 2024

Orientation week: January 22-26, 2024

Ceremony and lectures’ start: January 29, 2024

Lectures' end: October 18, 2024

Internship: starting from October 2024

Duration of the Master: 1 year, 1200 hours

Location: BY PRESENCE, on Milano Fashion Institute Campus, and some particular subjects able to participated on online.