Undergraduate - BA (Hons) Fashion Marketing and Communication
Course Summary School: IED Istituto Europeo di Design
Location: Spain, Barcelona
Education: Bachelor's Degree
The BA (Hons) in Fashion Marketing and Communication enables students to develop the specific knowledge and master the digital production tools and skills required by future professionals in the management of Marketing and Communication within the vibrant and demanding environment that is the Fashion industry, including its most direct ecosystem of suppliers.
From a strategic, executive and eminently practical approach, students will learn about the functioning and management of brands at the service of the product and the company; from the creation to the execution of strategies, delving deeper into the approaches and techniques necessary to build and communicate corporate value that has an impact on their success. Technical knowledge of the product, the management of creativity and publishing activity will also be developed, including the creation, production and management of digital media and content.
The educational pathway combines lectures and practical sessions, workshops and master classes with professionals from the sector, as well as external visits to companies, museums, showrooms and art galleries.
In addition, the optional Work Placement Year offers the possibility of gaining extended practical experience through a work placement in industry lasting between 35 and 52 weeks between Level 5 and Level 6. This Module is designed to allow the student to gain in-depth practical experience as well as personal and professional development within the established Placement Year framework.