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Launchmetrics adds AI layer to measure whether brand messages land, not just reach

Brand intelligence platform Launchmetrics has added AI-powered tools that let fashion, lifestyle and beauty brands analyse what their media coverage actually says, rather than only how much of it they generate. "The concept of being seen is no longer what is most important. It's being seen and being understood," chief marketing officer Alison...

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Represent CEO Paul Spencer on global expansion, category growth and brand identity

“When I joined Represent, the boys [founders George and Michael Heaton] had already created something incredibly special,” Paul Spencer, CEO of the British luxury brand said, when asked about his journey so far at the helm. “My role was never to corporatise that or take away what made the brand successful. It was to build the infrastructure,...

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Aritzia sees significant profitability expansion in Q2 Fiscal 2027

Canadian apparel brand Aritzia Inc. (Aritzia) reported strong financial results for the second quarter of fiscal 2027 ended August 30, 2026, driven by broad-based demand across retail and digital channels. Net revenue reached 1.17 billion Canadian dollars (0.823 billion dollars), an increase of 44.1 percent compared to 812.10 million Canadian...

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Research reveals 15.7 billion dollar untapped demand for European fashion in US market

American consumers show a high affinity for UK and European fashion, yet cross-border retail friction and logistical hurdles prevent international brands from fully capturing a potential 50 billion dollar total market. According to new research from marketaccess provider Sold Through titled Dressed for America: The US Opportunity for UK and...

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