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Shein and Everlane: how an 80 million dollar acquisition serves a 27 billion dollar IPO strategy

A few hours after launching its initial public offering in Hong Kong, Shein faces a new complication in the US. The acquisition of Everlane, completed in May for 80 million dollars, is now under review by the CFIUS. Even more unusually, it was Shein who voluntarily requested this review after the deal was completed. This move can be seen as an...

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Natalie Levy: How the CEO rebuilt Aéropostale and Lucky Brand

Natalie Levy arrived at Aéropostale in 2017 as president and chief merchandise officer, just two months after the company had been removed from a 243.3 million dollar bankruptcy sale. She was the first executive hire brought in to rebuild the brand, which was known at the time for selling mainly logo T-shirts and fleece for young consumers. She...

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Beyond vague claims: Oeko-Tex CEO on the importance of evidence-based sustainability

Fashion has spent years promoting sustainability through collections, labels and broad claims, but growing regulatory scrutiny and high-profile greenwashing accusations are now making brands more reluctant to talk publicly about their environmental progress. This phenomenon has been dubbed ‘greenhushing’, a concept that isn’t new, but is...

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The high cost of the perfect look: rethinking hazardous chemicals in denim finishing

Denim finishing illustrates the severe structural friction within the textile industry, where high-speed fast-fashion cycles and evolving design demands clash with resource-heavy manufacturing, complex chemistry, and fragmented supply chains. Unlike standard apparel, denim relies on post-construction finishing—such as washing, bleaching, and...

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