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The circular luxury challenge: An inside look at Longchamp’s radical CSR journey

French luxury brand Longchamp has attracted attention in recent months with some unconventional sustainability initiatives, such as its collaboration with the French shipping company Neoline, which has built a state-of-the-art sailing cargo ship. In an interview, Adrien Cassegrain, director of transformation and corporate social responsibility...

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Consumer behavior shift: 88 percent check Vinted before new fashion purchases

Market share indicates who is winning today, but not necessarily what is fundamentally changing. The key figure from Vinted's latest impact report stands out as one of these major signals. In 2025, 88 percent of the platform's members reported checking Vinted before considering the purchase of a new item. This finding calls for a complete...

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Alo Yoga debuts in France with store openings in the Côte d'Azur

The American brand Alo, positioned in the premium sportswear and “wellness lifestyle” segment, is accelerating its European expansion. It is opening its first boutiques in France and launching a series of immersive experiences on the Côte d'Azur. This strategy illustrates the growing convergence between retail, hospitality and brand experiences...

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H&M: why the Persson family is buying back its own shares on a massive scale

H&M's founding family is continuing to purchase shares in the Swedish group. Its holding company, Ramsbury Invest, has acquired almost 39 million euros worth of additional shares. This is part of a series of regular transactions over several months, as the stock has underperformed since the start of the year. This methodical signal is being...

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