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Kujten CEO on US expansion, new stores and building a cashmere ‘love brand’

Kujten first opened its debut US boutique in New York during September 2025. At the time, the French cashmere brand was building on a relationship with US customers that had already blossomed online. One year on, however, and the business is preparing to accelerate its physical expansion, with three new locations planned for the fourth quarter...

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Lumesa CEO Vita Mallela on AI models, inclusivity and the end of the catalog shoot

Inclusivity has long been an issue in the fashion industry. For most e-commerce brands, showcasing their clothes on a variety of bodies comes with a high cost that few can afford. Generative AI promises to break that arithmetic, allowing a single garment to be shown on dozens of bodies without multiplying the budget. But showing more bodies...

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Campaign for Wool’s Ian Maclean on the fight to restore wool’s fashion credentials

Ian Maclean’s appointment as the new chairman of the Campaign for Wool comes amid a complex period for the natural fibre. While British wool prices have climbed to their highest level in nine years, renewed scrutiny over production practices during recent fashion weeks has put animal welfare back in the spotlight. The two developments nod to a...

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Launchmetrics adds AI layer to measure whether brand messages land, not just reach

Brand intelligence platform Launchmetrics has added AI-powered tools that let fashion, lifestyle and beauty brands analyse what their media coverage actually says, rather than only how much of it they generate. "The concept of being seen is no longer what is most important. It's being seen and being understood," chief marketing officer Alison...

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