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The RealReal achieves record 2 billion dollar GMV amid luxury resale surge

The US-based luxury resale platform The RealReal reported a transformative fiscal year ended December 31, 2025, surpassing the 2.13 billion dollar mark in gross merchandise value (GMV). This represents a 16 percent increase compared to the previous year, while total annual revenue rose 15 percent to 693 million dollars. Rati Levesque, the...

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Back on the podium: Puma's strategy for a top-tier comeback

In 2025, Puma recorded the highest net loss in its corporate history. The Herzogenaurach-based sporting goods manufacturer is in the midst of a profound strategic shift. This shift is painful in the short term but is intended to enable a return to the top tier in the long run. During a press call on Thursday, CFO Markus Neubrand confirmed the...

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Reset strategy impacts results: Puma falls deep into the red

German sportswear company Puma presented weak figures for the final quarter and the full 2025 financial year on Thursday morning. Strategic 'reset' measures introduced during the year significantly impacted revenue and profit. The group anticipates another transitional year with declining revenues for 2026. According to the figures provided,...

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The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

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