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Influencer content: The IP rights fashion brands need to secure

Paying an influencer to create content does not necessarily give a fashion brand the right to reuse it. A brand may commission a short video for a product launch, then repurpose it for paid advertising, its website, an email campaign or an in-store screen. Months later, it may revive the content for a new colourway, even though the original...

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Victoria's Secret raises forecasts after strong second quarter growth

US lingerie retailer Victoria’s Secret & Co. achieved significant growth in sales and earnings in the second quarter of the 2026/27 financial year. In light of this recent positive development, management raised its full-year forecast on Thursday. In the 13 weeks to August 1, the parent company of the Victoria’s Secret, Pink and Adore Me brands...

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How Joseph Ribkoff is using 'Elegance in Motion' to drive brand growth

After nearly 70 years as a wholesale-driven Canadian womenswear house, Joseph Ribkoff is making its most significant strategic pivot to date: the brand has launched its first global direct-to-consumer (DTC) digital flagship, unveiled a renewed brand vision centered on “Elegance in Motion,” and named Elizabeth Hurley the face of its new global...

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What took so long? Inside Victoria Beckham's long road to profitability

Victoria Beckham Holdings Ltd reported an operating profit for the first time since it was created in 2008, the company announced on Monday. It rose 15 percent to 129.8 million pounds (175.7 million dollars) in the year to the end of December, marking the fifth consecutive year of double-digit revenue growth. It also posted a pre-tax profit of...

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