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Puig: The group that dreamed of becoming LVMH, yet may disappear under Estée Lauder's shadow

Madrid – Everyone has a price. This stark premise lies at the core of the current negotiations for a “potential” merger between the US group The Estée Lauder Companies and Spain’s Puig. The deal, should it materialise at the right valuation, could effectively subsume Puig’s 112-year history. Founded in 1914 in Barcelona by Antonio Puig Castelló...

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AI moves into fashion’s C-suite

As fashion navigates economic uncertainty and technological disruption, the C-suite is being redrawn. Artificial intelligence is no longer confined to design studios or marketing dashboards, it is now reshaping executive leadership itself. At Kering, CEO Luca de Meo last week appointed the group’s first chief digital, AI & IT officer, Pierre...

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Hennes & Mauritz reports strong profit growth in first quarter despite sales decline

The Swedish apparel group Hennes & Mauritz AB (H&M) experienced a significant decline in sales in the first quarter of the 2025/26 financial year, largely due to negative currency effects. However, the parent company of brands such as H&M, Cos, Weekday, & Other Stories and Arket managed to significantly increase its profit. This was revealed in...

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Circular Assets: How SMCP is regaining control of the resale market to drive profitability

Long considered a peripheral or even competing market, second-hand fashion is now establishing itself as a new engine for growth and product cycle monetisation in affordable luxury. By deploying its own white-label resale solution, the SMCP Group is doing more than just following a trend: it is reclaiming a market segment that brands had...

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