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AI and luxury: New battle for visibility on ChatGPT

For decades, luxury houses have mastered their image down to the finest detail. Every customer touchpoint, from advertising and window displays to boutiques, social media and runway shows, was meticulously scripted. This dynamic is now changing. According to the fifth edition of the 'Luxury & Technology' study, published June 30 by the Comité...

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FitFlop CEO: “We want to own summer”

British footwear brand FitFlop, founded by wellness entrepreneur Marcia Kilgore in 2007 and known for its ergonomic and wellness footwear, is undergoing a brand evolution to transform into a global lifestyle brand, aiming to "own summer" by focusing on women's footwear and expanding its reach through strategic collaborations to become a billion...

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The future of luxury: new report taps US and Chinese clients

The global luxury industry has officially moved past its explosive post-pandemic “super-cycle” and become a market that is fundamentally “shrinking and splintering” according to a recent report by McKinsey and Business of Fashion (BoF). “The State of Fashion: Face to Face with Luxury Clients” is based on a survey of more than 2,000 clients and...

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Reformation files for IPO as annual revenue hits 507 million US dollars

Los Angeles-based womenswear brand Reformation has filed for an initial public offering (IPO) on the New York Stock Exchange as it reported an increase in revenue for the year to December 27, 2025, to 507.1 million US dollars. The fashion brand, which currently operates over 70 stores across the US, UK, Canada, and France, filed a registration...

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