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Sustainable fashion: consumers prioritize transparency and education, Paris Good Fashion reveals
The association Paris Good Fashion asked participants in its citizen consultation the question: “How can we make dressing sustainably and ethically desirable?”. Over 168,000 participants took part in the exercise. The main finding was that respondents' primary expectation is for more information, transparency and education, as they find the...
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Li-Ning pushes global strategy with Stephen Curry partnership
Chinese sportswear brand Li-Ning is continuing to push its global strategy plans with a new long-term partnership with basketball star Stephen Curry, who parted ways from his previous partner Under Armour last year. In a statement, Li-Ning said the partnership with Curry is built on “long-term brand co-creation,” with a focus on multi-category...
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