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How a brand like Chanel uses IP to establish and influence an audience
Chanel is a maison synonymous with luxury and recognised globally, defined by timeless black and white chic and its 'ultimate luxury' identity. Founded in Paris in 1910 by fashion pioneer Gabrielle ‘Coco’ Chanel, today it remains a powerhouse brand, now headquartered in London. Many of the elements introduced under Coco have endured, firmly...
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Italian luxury brands stage citywide retail takeover in Manhattan
From April 9 to 11, Manhattan’s luxury corridors will double as a distributed exhibition space. Under the banner “Icons of Italy,” 43 flagship boutiques representing 56 Italian brands spanning fashion, design, jewellery, automotive, yachting, food and wine will host installations and cultural activations aimed at reframing retail as a vehicle...
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