Fashion Executives Network The most comprehensive provider of market data and analysis.
BusinessMember
On's football debut with Kylian Mbappé drives 16.22 million dollars in media exposure
On scored 16.22 million dollars in media impact value with the launch of On Football last week, according to a new report from Launchmetrics. Kylian Mbappé, who left Nike after 20 years to lead On’s football, was the brand’s top placement, with his Instagram post announcing the new partnership hitting 1.13 million dollars in MIV — MIV is a...
loading...
Business|Interview Member
Elisa Johnson on building an eyewear brand, independence and earning her father Magic Johnson's investment
Elisa Johnson launched her eyewear label in May 2021, after selling some of her own handbags to pay for the first samples and pitching her father, American businessman and former basketball player Earvin "Magic" Johnson, for the investment that got it off the ground. Five years on, the brand sells through Saks, Neiman Marcus, Nordstrom and Kith...
loading...