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Li-Ning pushes global strategy with Stephen Curry partnership

Chinese sportswear brand Li-Ning is continuing to push its global strategy plans with a new long-term partnership with basketball star Stephen Curry, who parted ways from his previous partner Under Armour last year. In a statement, Li-Ning said the partnership with Curry is built on “long-term brand co-creation,” with a focus on multi-category...

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Cap Capital lays groundwork for Pronovias' 'new chapter': franchises, US and AI

Madrid – British investment group Cap Capital is finalising the details of the new strategic plan for the relaunch of Pronovias. This follows the court-ordered award of its production unit to the investment holding company by the Commercial Court No. 9 of Barcelona. The fashion group has just revealed the main key points of this roadmap....

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Mystery shoppers in fashion retail: from a monitoring tool to a coaching instrument

Interview Mystery shopping has long been a familiar tool in fashion retail for assessing in-store customer experience. Previously used primarily to monitor service agreements, its focus is increasingly shifting towards learning and improvement. Retailers now use insights from store visits as input for coaching, training and discussions on the...

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Capelli Sport: Amateur football is our bread-and-butter business

The summer of football begins next week with the opening match of the men's World Cup, held in the US, Canada, and Mexico. US sportswear brand Capelli Sport will also be participating, equipping the national team of Cape Verde and distributing licensed products from the Fédération Internationale de Football Association (FIFA). In Europe, the...

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