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AI and luxury: New battle for visibility on ChatGPT
For decades, luxury houses have mastered their image down to the finest detail. Every customer touchpoint, from advertising and window displays to boutiques, social media and runway shows, was meticulously scripted. This dynamic is now changing. According to the fifth edition of the 'Luxury & Technology' study, published June 30 by the Comité...
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Business|Interview Member
FitFlop CEO: “We want to own summer”
British footwear brand FitFlop, founded by wellness entrepreneur Marcia Kilgore in 2007 and known for its ergonomic and wellness footwear, is undergoing a brand evolution to transform into a global lifestyle brand, aiming to "own summer" by focusing on women's footwear and expanding its reach through strategic collaborations to become a billion...
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