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Influencers as KPIs: In 2026, brands will demand marketing, not promises

Influencer marketing in Europe is currently in a consolidation phase. According to the latest report from Kolsquare, the sector has moved beyond its experimental stage and has now become a fundamental tool in marketing strategy. Today, companies no longer collaborate with content creators merely to “be present” on social media; they now seek...

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Capri's post-Versace reset: Michael Kors preps 'modern glamour' revival

Capri Holdings officially offloaded Versace this week, marking a “seminal moment” for a company now seeking to reset and refocus. The US fashion giant has maintained its stance that the divestiture is not a retreat, but a liquidity-backed strategic reboot, positioning Michael Kors as its growth engine. Capri’s outlook post-Versace sale was...

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Republic Brands Group acquires Joie, Equipment and Current/Elliott

American brand management company Republic Brands Group, which owns and licenses brands in the luxury, fashion, sports, entertainment, beauty and wellness sectors, has acquired fashion brands Joie, Equipment and Current/Elliott, for an undisclosed sum. In a statement, Republic Brands Group said the trio of fashion brands, valued at 36 million US...

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New strategy: Hugo Boss focuses on efficiency and womenswear

Metzingen-based fashion group Hugo Boss AG is driving its reform efforts forward. On Tuesday evening, the company announced a new medium-term programme called “Claim 5 Touchdown”. It continues the “Claim 5” strategy launched by CEO Daniel Grieder after taking office in summer 2021. “Claim 5 was a growth strategy. It was about refreshing the...

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