adidas Group
Assistant Manager - CRM & Membership
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Adidas business continues to perform well – tariffs in focus
Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...
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Adidas launches swimwear collection with Tom Daley
German sportswear brand Adidas has launched a knitting-inspired swimwear collection in collaboration with British champion diver and long-term partner Tom Daley. The four-piece swimwear collection blends Daley’s “bold and confident personal style with his passion for knitting,” and features an adjustable thin-strapped swimsuit, two-piece bikini,...
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Tepid efforts dominate when it comes to corporate climate action
None of 55 major global companies achieved a high or even reasonable integrity in regards to their climate strategies. This is what the 2025 Corporate Climate Responsibility Monitor (CCRM) found out. The report analyses the climate strategies of 55 major global companies and evaluates the transparency and integrity of their climate pledges. It...
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