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Anta Sports completes Puma acquisition and becomes largest shareholder
Puma has a new largest shareholder. The Herzogenaurach-based sportswear company announced on Wednesday that Anta Sports Products Limited has successfully completed the acquisition of the 29.06 percent stake previously held by French investment holding company Artémis SAS. The entry of the Chinese sporting goods group had been expected for...
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Interparfums signs exclusive fragrance license with Puma
US-based fragrance developer Interparfums, Inc. (Interparfums) has entered into an exclusive, worldwide license agreement with German sportswear brand Puma. The deal grants Interparfums responsibility for the creation, development, production, and distribution of fragrances under the Puma brand name. The license agreement runs through December...
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Puma is driving performance: How Another Cotton Lab plans to continue its growth
Since its launch in 2023, Another Cotton Lab has grown from a Düsseldorf-based lifestyle label into a company that achieved a double-digit million euro turnover in 2024. The next phase is set to follow, focusing on increased performance, more of its own stores and a stronger international presence. The collaboration with Puma is a gateway into a...
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