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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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Nike names new chief financial officer
Nike has appointed David M. Denton as executive vice president and chief financial officer, as the sportswear giant continues to drive forward with its ‘Win Now’ turnaround strategy. Denton will join Nike on August 17, replacing the American sportswear brand’s current CFO Matthew Friend, who will step down from his role and remain with the...
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Nike: John Rogers, Jr. to transition from board member to strategic advisor
John Rogers, Jr., the founder of Ariel Investments, is due to transition from his long-time role as a board member at Nike to that of a strategic advisor for the US sportswear giant. Nike announced that Rogers, who has served on the board since 2018, would not stand for re-election to its board of directors at the upcoming annual shareholders...
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