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Adidas partners with African Skate Community Waf. for Superstar ADV
Adidas has partnered with African skate community Waf. (Wafflesncream) to create a collaborative edition of the Superstar ADV. Marking the sportswear brand's first partnership with a Nigerian brand and its first with an African skate community, presale for the sneaker launches today ahead of its global release in October. Waf. was co-founded in...
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Spain's World Cup victory: new kit, sales surge for Adidas, and market challenges
The second star now has its place on the Spanish national team shirt. The emblem immortalises the team's second World Cup victory after defeating Argentina on Sunday. It joins the star commemorating the 2010 title win in South Africa. La Roja's kit, now featuring the second star above the crest, will hit the market in the coming weeks. Adidas,...
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From Louis Vuitton to Adidas and Silbon: fashion celebrates Spain's second World Cup win
Madrid – Spain’s dramatic FIFA World Cup victory over Argentina has triggered celebrations far beyond the football pitch, with leading fashion and luxury brands joining fans in marking the nation's historic second world title. Moments after Spain captain Rodri Hernández lifted the coveted FIFA World Cup trophy, presented by FIFA President Gianni...
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