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Adidas Q3: Tariff refund and full-price sales drive growth
German sportswear brand Adidas has reported record top and bottom-line results for the third quarter of 2026, prompting the company to raise its full-year operating profit guidance. Based on preliminary figures, revenues increased 9 percent to a record 7.25 billion euros (8.14 billion dollars) in the third quarter. In currency-neutral terms,...
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Latest Asos and Adidas collaboration to take centre stage in four-day Paris pop-up
E-commerce giant Asos is teaming up with Adidas Originals for the duo's fifth collaborative collection, which this time will be at the centre of a four-day pop-up experience at the sportswear brand's Paris Champs-Élysées store, running from October 16 to 19. The event, which will showcase Collection 05, extends the partnership's physical retail...
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Adidas takes Unrivaled from Under Armour in multi-year uniform deal
Adidas has signed a multi-year deal to become the official uniform and performance apparel partner of Unrivaled, the women's 3-on-3 basketball league, taking over a contract held since the league's launch by Under Armour. The partnership debuts on court at the start of Unrivaled's 2027 season, which begins in early 2027. Neither side disclosed...
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