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247 by Represent enters football with Puma boot collaboration fronted by Cody Gakpo
247, the performance wear arm of British label Represent, has launched its first football product, the Puma x 247 Ultra Nitro 7 Ultimate FG, in partnership with Puma. Liverpool and Netherlands forward Cody Gakpo, a Puma athlete, fronts the campaign. The Puma x 247 Ultra Nitro 7 Ultimate FG campaign. Credits: 247 The boot follows two previous...
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Puma strengthens sports marketing with appointment of Steve Cecchini
Puma has appointed Steve Cecchini as senior vice president of sports marketing. He will take up his new position on October 1, 2026, and will report directly to CEO Arthur Höld, the Herzogenaurach-based sporting goods manufacturer announced on Wednesday. In his new role, Cecchini will further develop the company's sports marketing organisation...
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