Senior Software Engineer, ITC
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Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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Nike names new chief financial officer
Nike has appointed David M. Denton as executive vice president and chief financial officer, as the sportswear giant continues to drive forward with its ‘Win Now’ turnaround strategy. Denton will join Nike on August 17, replacing the American sportswear brand’s current CFO Matthew Friend, who will step down from his role and remain with the...
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