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New Balance named official footwear and apparel partner of New England Patriots
New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...
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AAFA adds Fabletics president to board, New Balance CEO becomes chair
The American Apparel and Footwear Association (AAFA) has named a slew of new members to its board of directors as part of a wider leadership renewal. In addition, Joe Preston, the chief executive officer and president of New Balance, has been named chair, succeeding Halide Alagöz, Ralph Lauren’s chief product and merchandising officer. Among the...
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New Balance achieves 9.2 billion dollars in annual sales
US sportswear giant New Balance achieved a notable feat for 2025, recording an annual global sales growth of 19 percent year-over-year, amounting to 9.2 billion dollars. The figures were shared in a business update by the company’s president and CEO, Joe Preston, who noted that this was New Balance’s fifth consecutive year of double-digit...
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