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Scoop partners with Italian Trade Agency to expand presence of Italian designers

UK fashion trade show Scoop is partnering with the Italian Trade Agency (ICE) to introduce 32 contemporary Italian designers to its July 2026 edition, set to take place at Olympia National Kensington in London from July 19 to 21. The partnership marks a significant push to strengthen Italian fashion’s presence in the UK market. The curated...

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Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

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