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Vivobarefoot bets on the US with 'Weird More' campaign: 'Perhaps normal is the problem'

Vivobarefoot has launched "Weird More – Free Your Feet," a global campaign and collection for fall/winter 2026, with the US as its lead market. The campaign is fronted by NFL wide receiver Mack Hollins and will be supported by an activation around the brand's New York flagship in SoHo, which opens this October. "The US is an important growth...

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Business

Primark signs multi-year textile-to-textile recycling agreement with Circ

Budget retailer Primark has signed a long-term purchase agreement with textile-to-textile recycling company Circ to introduce recycled polyester made from textile waste into its clothing from 2029. The agreement marks Primark’s first multi-year offtake deal with a textile-to-textile recycler and is intended to help the value retailer scale its...

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Fashion

Birmingham City University showcases student fashion at London Fashion Week

Birmingham City University presented the work of 13 fashion students and graduates at Somerset House during London Fashion Week on September 17. The institution stood as the sole higher education establishment to host a dedicated exhibition on the official schedule this season, marking its second consecutive appearance at the event. The showcase...

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Delvaux appoints Cartier executive Yanina Novitskaya as new CEO

Delvaux will have a new chief executive officer from December 1. Yanina Novitskaya will take the helm of the Belgian luxury brand, which has been part of Richemont since 2021. The appointment was announced via the Swiss luxury group's press page. Novitskaya succeeds Jean-Marc Loubier and will report to Philippe Fortunato, CEO of Richemont's...

Fashion |In Pictures

Belmont Cameli fronts Reebok Classics fall 2026 campaign

Reebok has unveiled its fall/winter 2026 Classics campaign, fronted by actor Belmont Cameli. The campaign is the next chapter of his multi-season partnership with the brand, following his appointment as a global brand ambassador earlier this year. The new creative forms part of Reebok's "Born Classic. Worn for Life." platform. It is set against...

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Hugo Boss names Ivica Maric CFO and COO after Yves Müller exit

Fashion group Hugo Boss, which is facing a potential takeover, is replacing its chief financial officer. The current incumbent, Yves Müller, is leaving the executive board at his own request and for personal reasons, the SDax-listed group announced in Metzingen on Monday. Ivica Maric will take over as his successor for the finance department and...

Fashion

Enhancing employability: Modernizing team structures in fashion management programs

Higher education institutions specializing in fashion management are under increasing pressure to reform their team-based pedagogical models to align with modern corporate environments. While academic curricula consistently emphasize technical merchandising, design, and supply chain strategy, traditional group work often relies on self-selected...

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On's football debut with Kylian Mbappé drives 16.22 million dollars in media exposure

On scored 16.22 million dollars in media impact value with the launch of On Football last week, according to a new report from Launchmetrics. Kylian Mbappé, who left Nike after 20 years to lead On’s football, was the brand’s top placement, with his Instagram post announcing the new partnership hitting 1.13 million dollars in MIV — MIV is a...

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Fashion

Milan Fashion Week SS27: a comprehensive overview of collections and events

A fashion week of some contradictions. It ranged from Diesel's 'performance' shows with 200 dancers from (La)Horde, the Marseille-based artistic collective, to smaller brands like Biagini. Biagini is a historic made-in-Italy leather goods label that builds customer relationships through an intimate and passionate narrative of its work. The week...

Fashion

Deauville to host Chanel's next cruise show

As it prepares to unveil its spring/summer 2027 collection during Paris Fashion Week, the house of Chanel has announced the location for its next show, for its cruise 2027/2028 collection. The presentation will take place in Deauville, a town dear to the founder's heart. The event will be held on April 27, 2027, according to information from the...

Fairs

Jill 2026: Jean-pierre blanc and WSN detail the programme for a new hybrid trade show

As the lines between trade shows, exhibitions and public events blur, the Jill trade show, presented by WSN and conceived by Jean-Pierre Blanc, is focusing on a cross-disciplinary model. Beyond its fashion and accessories offering, the event is supported by a cultural programme and a network of partner venues. This new trade show marks the...

Fashion

MFW: Luisa Beccaria collection inspired by an ancient herbarium

During Milan Fashion Week, which concludes today, Luisa Beccaria presented its spring/summer 2027 collection, named Herbarium. The collection places botanical themes and natural elements at the core of its design proposal. The line explores the brand's classic motifs through prints, embroidery and appliqués depicting flowers, leaves and...