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Fortnum & Mason's theatrical windows signal luxury retail's Holiday strategy

In a challenging retail landscape where department stores increasingly struggle with footfall, Fortnum & Mason has unveiled an ambitious Christmas window display at its Piccadilly flagship, underlining the crucial importance of the festive season for luxury retail revenues. The 316-year-old retailer, which holds two Royal Warrants, has leveraged...

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Fashion |Marketing Featured

Influencer overload: Navigating authenticity in digital marketing

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...

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