Gymshark moves into studio training with SoftSense collection
Gymshark, the British activewear brand, has launched SoftSense, a collection aimed at studio training and Pilates, made with Lycra Adaptiv fibre technology. Gymshark introduces its SoftSense collection Credits: Gymshark The move reflects how the brand’s customers already train. While 96 percent of Gymshark customers lift weights weekly, 36...
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