Latest Articles in News

Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

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Video: Laird Mackintosh's private Ralph Lauren archive becomes accessible via Thoroughbred New York

Laird Mackintosh, a devoted collector of vintage Ralph Lauren, has cultivated what is now considered one of the world's most comprehensive and coveted private archives of the brand. His passion began over forty years ago, stemming from his early employment at a Polo store in Calgary, a role that sparked a lifelong dedication to acquiring the...

Retail|In Pictures

Max&Co. opens London flagship with a new immersive vision

Contemporary Italian fashion brand Max&Co., part of the Max Mara Fashion Group, has opened its first UK flagship in London. Located on Regent Street, the Max&Co. London flagship has been designed to be “more than a retail space,” but rather an immersive environment to express the brand’s “culture and spirit,” explains the Italian label in a...

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Business

UK jails driver for smuggling cocaine in shipment of Kim Kardashian underwear

London - A Polish driver was jailed for smuggling cocaine worth more than £7 million ($9.3 million) hidden in a lorry transporting Kim Kardashian's Skims underwear, UK police said Monday. He was caught smuggling 90 kg of cocaine in the lining of the doors of the lorry, which was carrying 28 pallets of clothing belonging to Kardashian's shapewear...

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Business

Xero Shoes targets international expansion with new distribution deals

American minimalist footwear brand Xero Shoes, which specialises in barefoot-style shoes, sandals, and boots designed to let feet bend, flex, and move naturally, has doubled its global distribution network, adding five new international partners to target international growth. Founded in 2009 by Steven Sashen and Lena Phoenix, Xero Shoes has...

Fashion

Wrangler launch eyewear with FGX International partnership

FGX International, an EssilorLuxottica company known for its non-prescription reading glasses, sunglasses, and optical frames, has signed a licensing deal with Wrangler to launch an eyewear range inspired by rodeo fashion and the American denim brand’s heritage. In a statement, Wrangler said the move would see the brand expanding its lifestyle...

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Business

Lululemon board defends strategic turnaround plan amidst growth deceleration

US athletic apparel company Lululemon Athletica Inc. has filed definitive proxy materials with the Securities and Exchange Commission in connection with its upcoming annual meeting of shareholders scheduled for June 25, 2026. In an accompanying letter mailed to investors, the board of directors defended its strategic turnaround plan and strongly...

Fashion

UK designers named among semi-finalists in Redress Design Award 2026

Redress has announced the semi-finalists for the 2026 edition of the Redress Design Award, highlighting emerging talent focused on circular and sustainable fashion practices. Among the 16 semi-finalists selected from applicants across 59 regions are UK-based designers Alexandra Burch and Holly Shih, reflecting the growing role of British fashion...

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Fashion

World Cup 2026: Counterfeit vs. official, the growing challenge of identifying fake football shirts

Paris - The official shirt for 110 euros or the counterfeit for ten times less? With the 2026 World Cup approaching, the continuous rise in shirt prices is pushing many fans towards a parallel market of ultra-realistic replicas, which is controlled by criminal networks. "It is almost impossible to tell the difference between the two," a member...

Fairs

New rules of influence: key takeaways for fashion from Milan Design Week 2026

Milan Design Week concluded at the end of April, giving experts time to analyse the impact of this pivotal edition. According to a recent report by PR agency Karla Otto, the experiential strategies of fashion houses have clearly shifted. The focus is no longer on installations designed solely for fleeting buzz, but on valuing the creative...

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Business|marketing

Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

Retail

French retail chain Minelli starts liquidation sale ahead of its permanent closure

Paris - “Liquidation -60 percent”: hastily put up on Wednesday morning, small posters in the window set the tone. As another victim of the ready-to-wear crisis, French shoe retailer Minelli will permanently close its doors after May 30. The brand's shops, which entered receivership in March for the second time in three years, will remain open...