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Successful relaunch for OutDoor trade show in Riva del Garda

On Wednesday, the European Outdoor Week concluded in the Italian town of Riva del Garda, featuring the new OutDoor trade show. The unanimous feedback from the industry was clear: those who were not there missed out. Over 8,000 trade visitors, 250 exhibitors with more than 400 brands, and 2,700 buyers from 59 countries – that is the official...

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Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

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