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Denim Première Vision to focus on sustainability and new talent

Denim Première Vision, the leading event for the international denim industry, will take place on May 20 and 21 at Superstudio Più on Via Tortona in Milan. The ninth Milan edition, under the patronage of the Municipality of Milan, will present the autumn/winter 27-28 trends. It will also highlight strategic partnerships with Istituto Marangoni...

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Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

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