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Aubade restructures its sales organisation in France to accelerate its omnichannel strategy

Lingerie house Aubade, part of the Calida group, is undergoing a major structural transformation. Under the leadership of its managing director, Claire Masson, the company announced the creation of a centralised retail team on Thursday, January 8. This new entity merges the retail, space management and wholesale divisions to respond more...

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Why high street fashion must stop competing on convenience and start creating meaning

Luxury fashion brands have long understood that shopping is more than a transaction. They excel at blending global prestige with local nuance, creating bespoke environments that reflect local values and aesthetics. These stores feel rooted in place, with a distinctiveness of place that makes them desirable. Written by Luke Bell, strategy...

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