Latest Articles in Retail

Study: European retail grapples with AI implementation

Artificial intelligence (AI) is regarded as a key future technology in European retail. However, a recent study by London-based market research firm Retail Economics and Swedish technology provider Voyado reveals a significant gap between strategic ambition and practical implementation within the sector. The report, “The State of AI in European...

Retail

Free Fashion initiative shakes up wedding industry in Netherlands

Utrecht, Netherlands - "After about 30 minutes, I knew it was the one," confides Lara Peters, looking at her sleek, second-hand wedding dress. She had just said "I do" to her partner amidst the hustle and bustle of Utrecht station in the Netherlands. Two days earlier, the bride found her dress in a pop-up shop at the station. The shop is run by...

Retail

How France's Sessùn is driving its international expansion after 30 years

Thirty years, 80 million euros in turnover and an unwavering global ambition. As it celebrates three decades of success, Sessùn is accelerating its international expansion. This provides an opportunity to review the retail strategy of a Marseille-based success story. Sessùn and its boutiques: a curatorial approach Sessùn currently generates 64...

Retail

Fabletics opens shop-in-shop in Berlin's KaDeWe

US activewear brand Fabletics is further expanding its presence in Germany. On Thursday, the company announced a “groundbreaking partnership” with the Berlin luxury department store KaDeWe. The brand will now open its own shop-in-shop space on the fourth floor. The opening, planned for the spring, holds special significance for the sportswear...

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Retail

From sales advisor to ambassador: The new standard of excellence for fashion advisors

For a long time, the role of a fashion salesperson followed a strictly transactional logic: welcome, present, and close the sale. This function was clear and focused on immediate results, and it certainly proved its worth. Today, however, it no longer aligns with the reality of contemporary retail. In 2026, the point-of-sale is no longer merely...

Retail

War in the Middle East: Dubai, a luxury capital on borrowed time

Dubai – Louis Vuitton, Dior, Louboutin... In Dubai's Mall of the Emirates, one luxury boutique follows another. A month into the regional war, their teams of unoccupied salespeople watch for customers or scroll through their phones out of boredom. Having just left Chanel, a rare customer who wishes to remain anonymous is adamant that people “...

Retail|In Pictures

Michael Kors opens first café concept in Beijing

American designer brand Michael Kors has strengthened its presence in China with the opening of a new flagship store in Beijing’s China World mall, a luxury retail hub in the city, which includes Louis Vuitton, Hermès, Gucci, Prada, and Dior. Spanning 3,500 square feet, the Beijing flagship features Michael Kors’ newest global retail concept,...

Retail|IN PICTURES

Madrid's Milla de Oro welcomes Patek Philippe's first Spanish boutique

Patek Philippe has taken a decisive step in Spain by opening its first mono-brand boutique at 62 Calle de Serrano, in the heart of Madrid's Milla de Oro. Although the opening took place discreetly at the end of February, the Swiss Maison has now officially announced the news. This consolidates its presence in the country and reaffirms a historic...

Retail|Interview

Swedish brand Ninepine begins international expansion with Amsterdam store

Swedish brand Ninepine has opened its first physical store outside its home country. The brand has chosen the Netherlands, specifically Amsterdam. FashionUnited speaks with co-founder Benjamin Lau for more information about the brand and its expansion. A brief introduction: Ninepine was founded in 2019 by Benjamin Lau and Kousha Torabi. The...

Retail

Marimekko expands into Indonesia and the Philippines

Finnish textile group Marimekko Corporation is driving its growth in Asia. On Monday, the company announced its expansion into two new markets: Indonesia and the Philippines. The aim is to strengthen the brand's presence in the “dynamic markets of Southeast Asia”, according to a statement. According to the company, the first new openings in both...

Retail

Marks & Spencer crosses the pond, debuts clothing range in US

Marks & Spencer is debuting its clothing line in the US through a new partnership with Nordstrom. A range of the British department store’s womenswear collection will be stocked across 30 Nordstrom locations, spanning Los Angeles to New York. Both in-store and online, the American premium retailer will offer over 60 items from Marks & Spencer,...

Retail

More Europe for Inditex: Pull&Bear lands in Denmark

Madrid – Inditex continues to advance its growth strategies for 2026. In line with its plans, the company has just opened the first Pull&Bear store in Denmark. This inauguration helps the group consolidate and expand its presence in Europe. It also demonstrates its continued confidence in its youth fashion brand, despite the low performance...