Australian fashion retailer Cotton On, which forayed into India through online shopping platform Myntra, plans to open its flagship store in 2020. The store will open either in Delhi or Mumbai. AVS Global Network, a retailer of global fashion brands that focuses on retail through digital platforms, […]

Fashion, by definition, is always changing. It’s an industry that needs to keep moving to survive. Collections come and go with the seasons, bringing with them a fresh wave of trends that may lose their allure by the coming year. But in recent years, more than ever, the industry has stepped up a gear. […]

Graviera has introduced Twist and Twist a new range of poly viscose and PV blends which are comfort-driven and naturally wrinkle-resistant. It’s an ideal fabric for those on-the-go. These fabrics are created for men across a wide age group. Its value-for-money and utility-conscious buy. The Twist and […]

Chinese e-tailer Club Factory has waived off its marketing fee for sellers in a bid to attract Indian sellers from established platforms like Amazon and Flipkart,. This could reduce cost of selling for domestic sellers on the Chinese platform by 20-30 per cent. Further, it has also asked sellers to […]

Many brands and retailers have advanced their end-of-season sales this year. Store chains like Central, Lifestyle and Brand Factory are offering almost 50 per cent discount on merchandise in June as the pressure to grow their top line increases. Central and Brand Factory are using different tactics […]

Cover Story, the fast fashion brand owned by Kishore Biyani’s Future Style Lab, has partnered German fashion brand Karl Lagerfeld to roll out its first premium special edition collection of women’s ready-to-wear apparel and accessories in India. The aim is to drive growth for Cover Story. As a part […]

Chine fashion etailer Club Factory has launched an campaign in India with Bollywood star Ranveer Singh. The campaign is currently live on all digital and social media platforms of the app including YouTube, Facebook, Instagram, Tik Tok, and Hotstar. Club Factory hopes Singh’s popularity and strong connect […]

Reliance Brands has added EA7 and All Saints and Kurt Geiger to its product basket. EA7 is an Armani sportswear brand. All Saints and Kurt Geiger are British high-street labels. EA7 does T-shirts, sweatshirts and tracksuits and shoes. Kurt Geiger is an upmarket footwear and accessories retailer, while […]

Aditya Birla Fashion and Retail has opened a chain of large format value fashion stores called Style UP. The format targets shoppers in small cities across India. Style Up typically operates large format stores, between 6,000 sq ft to 8,000 sq ft, selling ethnic and western apparel and accessories for […]

Flipkart-owned online fashion retailers Myntra and Jabong are merging its resources and workforce after some rounds of senior level layoffs. All Jabong employees are being moved to Myntra to create a unified workforce. This will enable greater coordination between teams and provide them with an opportunity […]

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