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Why 25 percent of new European openings are American: Europe, a post-pandemic US hub

Retailers from the US and North America now account for a quarter of new European openings. Amid a slowdown in the domestic market and new trade conditions, the continent is once again becoming a growth area for the US. A shift confirmed by Savills and WWD According to a study by Savills, reported by WWD on November 3, 2025, American brands...

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Shein opens first physical store in Paris, drawing bargain hunters to BHV

Paris - Out of “curiosity” or because “it’s cheaper”, customers began to gather outside the department store on Wednesday. They were waiting for the opening of the Shein store at BHV in Paris at 1pm, despite the controversies surrounding the Asian giant's practices. UPDATE France suspends operations of online platform Shein “My husband doesn’t...

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