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Retail|Interview

Swedish brand Ninepine begins international expansion with Amsterdam store

Swedish brand Ninepine has opened its first physical store outside its home country. The brand has chosen the Netherlands, specifically Amsterdam. FashionUnited speaks with co-founder Benjamin Lau for more information about the brand and its expansion. A brief introduction: Ninepine was founded in 2019 by Benjamin Lau and Kousha Torabi. The...

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Retail|REPORT

When AI shares incorrect information, 58 percent of shoppers blame the brand

It’s no big secret that artificial intelligence is changing the face of retail. Applicable at nearly every stage of the broader product lifecycle, more and more consumers across the globe are using large language models (LLMs) from ChatGPT to Gemini for online shopping. Turning to AI to discover, compare, and select which products from which...

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